Executive Director of Marketing and Creative Strategy

Executive Director of Marketing and Creative Strategy

Administrator

Varies between campuses

Hybrid Option:
Option:
Yes

Join our dynamic team at Waubonsee Community College, where your career can flourish. We are committed to being an exceptional employer, offering a comprehensive benefits package with generous time off, low-cost medical, dental, and vision plans, and a secure pension plan through SURS. You'll also enjoy 14 paid holidays, including winter and Thanksgiving breaks. Be part of a transformative institution, dedicated to making a positive impact in our community and the lives of our students.

Your future starts here – join us today!

Waubonsee Community College is committed to hiring and retaining exceptional faculty and staff who are committed to the college’s culture of collaboration, professional growth and student success.

The Director of Marketing and Creative Strategy reports to the Vice President of Community Engagement and External Affairs. This position provides strategic leadership for the college's marketing, branding, creative services, and digital marketing initiatives. The Director is responsible for developing and executing integrated marketing strategies that increase enrollment, strengthen brand awareness, enhance the college's market position, engage key audiences,and support institutional priorities. The position oversees creative services,advertising, digital marketing, brand management, marketing analytics, and campaign performance, ensuring that all marketing efforts are innovative,data-informed, audience-centered, and aligned with the college's mission,vision, and strategic plan.

Provides strategic leadership for the college's comprehensive marketing, branding, advertising, and creative services functions in support of the college's mission, vision, RISE 2030 Strategic Plan, and enrollment objectives. Leads the development and execution of integrated marketing strategies designed to increase awareness, inquiries, applications, enrollment, student engagement, and institutional reputation.

Works collaboratively with the Dean for Admissions, Executive Dean for Student Success and Retention, Academic Affairs, Student Development, and other institutional leaders to develop and execute comprehensive enrollment marketing strategies that support recruitment, retention, persistence, and completion goals.

Leads the college's institutional brand strategy, ensuring consistent messaging, visual identity, positioning, and storytelling across all print, digital, outdoor, video, advertising, and promotional platforms.

Provides leadership for the college's creative services team, including graphic design, photography, videography, publications, advertising, creative direction, and visual storytelling. Ensures all creative work reflects the Waubonsee brand while meeting institutional objectives.

Develops and implements comprehensive annual marketing campaigns supporting enrollment, workforce development, continuing education, community engagement, fundraising initiatives, major institutional priorities, and special projects.

Leads data-informed marketing planning through the analysis of campaign performance, market research, enrollment trends, audience segmentation, consumer behavior, and return-on-investment metrics. Uses analytics to continuously improve marketing effectiveness.

Supervises the college's marketing and creative services staff, including managers, designers, digital marketing personnel, photographers, videographers, and other assigned employees. Responsible for recruitment, professional development, coaching, performance management, succession planning, and creating a collaborative, high-performing team culture.

Provides strategic oversight of the college's digital marketing ecosystem, including the institutional website, search engine optimization (SEO), search engine marketing (SEM), paid digital advertising, social media marketing, email marketing, marketing automation, landing pages, online video, emerging technologies, and digital engagement strategies.

Serves as the institutional leader for marketing technology, customer relationship marketing integration, digital analytics, and campaign measurement, ensuring marketing decisions are driven by data, audience insights, and measurable outcomes.

Develops, implements, and monitors institutional brand standards and visual identity guidelines, ensuring consistent use of the college's logo, colors, typography, messaging, photography, and graphic standards across all internal and external marketing materials.

Serves as a strategic advisor to the Vice President of Community Engagement and External Affairs, President's Cabinet, Strategic Enrollment Management Committee, and other institutional leadership teams regarding marketing strategy, institutional branding, enrollment marketing, and creative initiatives.

Develops collaborative relationships with academic divisions, administrative departments, community partners, and external organizations to…