Sales Director New Business; NAL​/ODS

Sales Director - Growth & New Business (NAL / ODS)

We are looking for a high-impact hunter focused on identifying, developing, and capturing new revenue opportunities across untapped markets. This role expands market presence through aggressive prospecting, channel development, and direct customer engagement.

• Identifying, prospecting, and closing new customers across distributor networks, adjacent markets, and wholesale channels.
• Building and executing a targeted growth strategy focused on whitespace opportunities and under‑developed segments.
• Developing and managing a strong pipeline of qualified opportunities to consistently exceed revenue targets.
• Expanding into adjacent markets and uncovering new applications for existing products.
• Establishing and growing distributor partnerships to extend market reach.
• Driving direct engagement with end users to accelerate product adoption and market penetration.
• Executing agile, market‑driven sales strategies aligned with pricing models and competitive dynamics.
• Testing and scaling new go‑to‑market approaches such as direct‑ship models, channel expansion, and service‑light offerings.
• Collaborating with internal teams to remove barriers and accelerate deal closure.
• Partnering with Sales Managers (SM) and Strategic Development Managers (SDM) to align on account targeting and engagement strategies.
• Coordinating with Operations, Supply Chain, and Product teams to support successful new business wins.
• Monitoring pipeline health, conversion rates, and growth progress with clear reporting and insights.
• Tracking key performance metrics related to revenue growth and market penetration.
• Continuously refining targeting strategies based on performance data and market insights.

• 10+ years of sales experience.
• Proven track record of acquiring new customers and generating net‑new revenue.
• Strong prospecting and pipeline development capabilities.
• Experience in market expansion, including identifying whitespace opportunities and creating new revenue streams.
• Experience building and managing distributor networks and indirect sales channels.
• Strong commercial acumen, including understanding pricing strategies, competitive positioning, and customer value propositions.

• Experience in direct‑to‑end‑user sales models with minimal reliance on service intermediaries.
• Background in scaling distributor or wholesale sales strategies.
• Experience in data‑driven selling using CRM tools and analytics platforms.
• Exposure to startup or high‑growth environments with evolving market dynamics.
• Strong negotiation skills with experience closing complex or non‑standard deals in new markets.

• Contemporary work‑life balance policies and wellbeing activities.
• Comprehensive private medical care options.
• Safety net of life insurance and disability programs.
• Tailored financial programs.
• Additional elected or voluntary benefits.

You will be eligible to participate in company‑sponsored benefit programs, including health & wellness programs and the Thrift Plan (401k). Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of the plans.

This position is eligible for a comprehensive and competitive benefits package and may include additional compensation such as bonuses subject to applicable benefit plans and policies.

Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.