Coordinator Digital Media

Job Overview

Digital Media Coordinator serves as content developer and coordinator of content placement utilizing the district’s social media assets. This incumbent also provides support in graphic design, writing, editing and distributing news releases and taking accompanying photographs and video, as well as supporting the communications team.

• Inform stakeholders of the District’s mission, vision, and commitment to student success.
• Write, edit, and review internal and external communication materials with a focus on key messages and intended audience.
• Draft and execute communication plans that support the District’s priorities, brand, and public image.
• Develop and distribute public relations campaigns for stakeholders, community members, and media entities.
• Provide support for district wide communications initiatives, including event planning, campaigns, and execution.

• Build and execute a comprehensive social media strategy through competitive research, platform selection, benchmarking, messaging, and influencer engagement.
• Generate, edit, publish, and share content (text, images, video, HTML) that fosters meaningful engagement with community members and stakeholders.
• Manage day-to-day engagements and interactions across all District and Superintendent social media accounts.
• Provide social media support to campuses, ensuring alignment with District guidelines and messaging standards.
• Monitor, capture, and analyze social data/metrics and apply findings to improve engagement.
• Stay current on market trends, educational news, and emerging digital marketing practices; apply and share new techniques with the team.

• Monitor and manage the reputation of the school district to reinforce safe and supportive learning environments.
• Develop and execute marketing campaigns that build brand awareness and stakeholder buy-in.
• Draft strategic communication plans that align with the District’s mission, vision, and Profile of a Graduate.
• Conduct media monitoring for FBISD news mentions and other relevant education-related topics.
• Collaborate with the Communications team on campaigns and projects to ensure district goals are met.

None

• Bachelor's degree in Public relations, journalism, communications or other related field, preferred
• Minimum of 3 years of strategic communications experience
• Demonstrated experience working as a social media content developer
• Demonstrated experience managing the engagement function of a brand's social media assets
• Excellent communication skills with an emphasis in writing and editing, including working knowledge of Associated Press style and grammar, while meeting strict deadlines
• Photography and videography skills and samples to review
• Excellent organizational and computer skills with attention to detail
• Demonstrated experience working as a print writer and script writer in an educational oriented environment preferred
• Resume should include a link to online portfolio

The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is performed in classrooms, offices, work stations and meeting rooms. The position requires occasional walking, standing, sitting, bending, stooping, kneeling, crouching, crawling, and lifting/carrying work related items weighing less than 40 pounds, such as books, papers and presentation materials.

The employee is regularly required to use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; and talk or hear. Specific vision abilities required by this job include close vision, color vision, and the ability to adjust focus. Attendance at conferences and professional development is required. Work involves everyday risks and discomforts which…