Fractional Head of Brand & Creative

The company is embarking on a pivotal phase of growth as we transform into a nationally scalable and culturally relevant brand. Our goal is to redefine our visual identity to align with a modern, minimalistic, and Gen Z-focused aesthetic. As we prepare to open 6-8 new franchise locations this year, this role will play a crucial part in shaping and designing these stores under our newly refreshed brand system.

• Brand Refresh & Visual Identity Evolution
• Audit current brand execution across stores and digital platforms.
• Refine or redesign visual identity within strategic parameters.
• Establish a minimal, modern design language that is culturally relevant.
• Define typography, color hierarchy, layout systems, and photography direction.
• Build a comprehensive Brand Book with enforceable standards.
• Store Experience & Interior System
• Lead the aesthetic evolution of store interiors.
• Create an Interior Design Playbook for franchise replication.
• Standardize lighting, materials, textures, finishes, and fixtures.
• Define ambiance and experiential storytelling elements.
• Develop modular wall art systems in line with refreshed brand positioning.
• Oversee creative direction for new franchise locations.
• Digital & App Brand Direction
• Redefine website visual direction with a clean, conversion-focused aesthetic.
• Align app design with refreshed brand system.
• Create digital design systems for landing pages and campaigns.
• Ensure seamless brand consistency across all digital platforms.
• Creative Leadership & Production
• Design scalable menu boards for clarity and efficiency.
• Develop promo screen frameworks for in-store digital displays.
• Create reusable templates for offers, promotions, and seasonal campaigns.
• Oversee production of signage, packaging, and campaign creative.
• Direct freelance designers or agencies as needed.
• Implement a structured brand approval process.

• 7+ years of experience in brand leadership, hospitality design, lifestyle, or retail.
• Proven track record in leading brand refresh initiatives.
• Strong portfolio demonstrating scalable brand systems.
• Deep understanding of modern minimal design and Gen Z cultural insights.
• Strong decision-maker, comfortable collaborating with founders.
• Experience with franchise or multi-location systems preferred.

This role offers an exciting opportunity to shape the identity of the company as we transition from founder-led execution to a disciplined and nationally impactful brand presence.