Sales Development Specialist

• Research and identify prospective healthcare organizations and key decision-makers
• Conduct outbound prospecting through cold calling, email, Linked In, and other approved channels
• Engage prospective clients to understand their needs, challenges, level of interest, and timing
• Qualify leads based on established criteria and identify potential sales opportunities
• Schedule qualified introductory meetings and discovery calls for Sales representatives
• Follow up with and nurture prospects who may not be immediately ready for a Sales conversation
• Execute targeted campaigns based on specific healthcare markets, service offerings, and accounts
• Maintain accurate prospect, activity, lead, and meeting information in Salesforce and other sales platforms
• Partner with Sales and Marketing to refine outreach strategies and messaging
• Maintain a consistent pipeline of qualified prospective opportunities
• Meet established activity and performance goals for calls, emails, qualified leads, meetings, and sales opportunities
• Performance measured by outbound prospecting activity, prospects engaged, qualified leads, qualified meetings, meeting completion/show rate, sales-accepted opportunities, lead-to-meeting conversion rate, Salesforce documentation accuracy and timeliness, and campaign execution

• Bachelor's degree in Business, Marketing, Communications, Healthcare Administration, or a related field preferred; equivalent relevant experience will be considered
• 1–3 years of experience in business development, lead generation, inside sales, appointment setting, sales support, or a similar customer-facing role preferred
• Healthcare, healthcare technology, healthcare services, or Revenue Cycle Management (RCM) experience strongly preferred
• B2B outbound prospecting and cold-calling experience preferred
• Experience using Salesforce or another CRM preferred
• Experience with Outreach, Zoom Info, Linked In Sales Navigator, or similar prospecting tools is a plus
• Strong verbal and written communication skills
• Comfortable initiating conversations with prospective clients and healthcare decision-makers
• Strong research, organization, time-management, and follow-up skills
• Ability to manage a high volume of outreach while maintaining accurate CRM documentation
• Persistent, professional, and results-oriented
• Comfortable working in a performance-driven environment with defined goals and KPIs

Demonstrates expertise in B2B Outbound Prospecting and Lead Generation within the healthcare sector, utilizing Salesforce and other CRM tools to maintain accurate documentation and achieve performance goals. Strong communication and organizational skills are essential for engaging with healthcare decision-makers and nurturing prospective clients.

• B2B Outbound Prospecting
• Lead Generation
• Salesforce CRM
• Healthcare Experience
• Cold Calling

• Lead Qualification
• Sales Support
• Appointment Setting
• Campaign Execution
• Prospecting Strategies

• Strong Communication Skills
• Time Management
• Organization
• Follow-Up Skills
• Persistence

• Healthcare Administration
• Revenue Cycle Management
• Healthcare Technology
• Healthcare Services

• Salesforce
• Outreach
• Zoom Info
• Linked In Sales Navigator