Associate Brand Manager, HOBA

Associate Brand Manager, HOBA 私たちがしていること

Kenvueで、日常のケアの並外れた力を実感します。100年以上にわたる伝統を基盤に、科学に根ざした当ホテルは、ニュートロジーナ®、アヴェーノ®、タイレノール®、リステリン®、ジョンソンズ®、バンドエイド®など、すでにお馴染みのアイコニックなブランドを展開しています。科学は私たちの情熱です。ケアは私たちの才能です。

私たちのグローバルチームは~22,000人の優秀な人々で、すべての声が重要で、すべての貢献が評価される職場文化を持っています。私たちは洞察に情熱を注いでいます。 革新とお客様に最高の製品を提供することに取り組んでいます。専門知識と共感力を持つKenvuerであることは、毎日何百万人もの人々に影響を与える力を持つことを意味します。私たちは人を第一に考え、熱心に気を配り、科学で信頼を勝ち取り、勇気を持って解決します。そして、素晴らしい機会があなたを待っています!私たちと一緒に、私たちの、そしてあなたの未来を形作りましょう。詳細についてはここをクリックしてください。

Senior Brand Manager Aveeno

North America, United States, New Jersey, Summit

ハイブリッド

The Associate Brand Manager, Health of Business Analytics (HOBA) plays a critical role in rapidly analyzing complex business data to identify and clearly articulate key trends, performance drivers, and risks that inform business decisions and growth strategy. This role requires strong ownership, speed, and the ability to translate data into clear, actionable insights.

• Own weekly business reporting, tracking performance vs. plan with speed and precision, quickly diagnosing key drivers and translating findings into actionable insights.
• Rapidly analyze brand performance, competitive dynamics, and category trends to surface risks and opportunities.
• Compile monthly business analyses synthesizing complex data into clear, executive-ready takeaways.
• Own NPI reporting, ensuring strong visibility into POS performance and consumer response.
• Lead competitive defense by identifying shifts in the market and translating them into strategic recommendations.
• Synthesize large datasets into concise, compelling narratives that explain what is driving or hindering performance and what actions should be taken.
• Operate with agility, delivering timely insights in a fast-paced and evolving business environment.
• Input forecasting assumptions as part of the IBP (Integrated Business Planning) building blocks, partnering closely with Brand Leadership and Demand Planning.
• Support planning cycles with timely, accurate inputs for media and promotions.

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in trade marketing, brand management, business analytics, or a related field, preferably within the CPG industry.
• Strong understanding of full funnel marketing tactics and impact on business results.
• Excellent project management skills with the ability to manage multiple initiatives simultaneously.
• Strong analytical and data‑driven mindset, with the ability to interpret market insights and performance metrics.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.

• Experience with POS data sources (Nielsen, Circana/IRI) and advanced Excel modeling.
• Passion for body and hair care, with knowledge of…