VP, Group Account Director

Company Overview

Propeller is a full‑service healthcare marketing agency with a focus on digital transformation. Propeller partners with pharma and medtech clients to reimagine commercial growth through tailored, modern solutions leveraging its end‑to‑end capabilities across experience strategy, emerging tech, AI as well as legacy creative, client services, and everything in between. With a team of 150 digital‑native specialists and the power of the Omnicom Health ecosystem behind us, we blend scale and resources with a culture defined by grit, passion, and authenticity.

Headquartered in Summit, NJ, with talent placed globally, we have been named as MM+M’s Best Places to Work in 2025 and awarded by Digi Day for excellence in onboarding and best workplaces for working parents.

VP, Group Account Director - New York, NY

Department/Discipline:
Account

Job Function:
Account Management and Growth

Job Subfunction:
Account Management

• Responsible for leading and operationalizing teams that profitably deliver work within a portfolio of accounts.
• Understands agency revenue and profitability model; ensures work is completed within budget; owns the revenue and forecast for the brand; determines and negotiates budget needs.
• Keeps management informed of account status, problems, plans and meetings, including senior management as needed.
• Has a thorough understanding of industry business trends.
• Ensures tactical and strategic integrity and trains the account team in this regard.
• Responsible for the development of ongoing business on their accounts and identifying new business development opportunities (organic growth).
• Engages with senior level clients and continues an ongoing relationship development.
• Identifies and proactively responds to needs that arise as well as lead longer term planning; possesses a good foundation of knowledge of the category to interpret market research data into brand ideas.
• Trains, develops, and appropriately delegates to account team – encouraging growth and development of junior account management team.
• Ensures appropriate resource allocation and utilization across all departments.
• Manages tactical plan and SOW.

• Responsible for client relationships at all levels, engaging with senior level clients, identifying new ways to strengthen relationships.
• Monitors and evaluates the competitive landscape to provide senior level strategic insights.
• Mines new, organic business opportunities with existing clients, building relationships across the client’s organization and key industry partners.
• Establishes strategic partnership with clients, ensuring agency POV is shared and delivered effectively.
• Identifies and solidifies client relationships beyond the day‑to‑day project owners.
• Partners with clients to identify and strategize new project details and develop briefs.
• Oversees regular client status meetings, communicating project development and maintaining alignment with client objectives.
• Informs client on aspects and timing of project development, including internal agency process/requirements.
• Oversees all agency communications with client stakeholders and extended team members to drive project execution (e.g., MLR team, medical/marketing reviewers, partner agencies, KOLs).
• Participates in and leads new business pitches.

• Team leader – provides clear and fair direction and feedback.
• Assures right team members/departments are pulled into appropriate projects/work streams at the right time.
• Engages in strategic development, establishing communication objectives and strategies to drive the brands forward.
• Oversees brand strategy, ensuring it is pulled through into all work streams; owns and communicates to the extended internal team.
• Networks and partners with other agency leaders within the Omnicom network, identifying ways to partner together.
• Develops marketing strategy and tactical plans, including budgets and timelines.
• Communicates project and brand updates to team promptly, including client shifts that may impact resource requirements.
• Leads role in ensuring timely, accurate client documentation & correspondence of all Account…