Brand Manager, Incubator Brands; SH & B

Overview

Brand Manager, Incubator Brands (Skin Health & Beauty) – SH & B

Kenvue is a house of iconic brands including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON’S, and BAND-AID. We focus on science-driven care and everyday impact for consumers worldwide.

Role

Reports To:

Sr Brand Manager, US Neostrata E2E & New Business Models

Location: North America, United States, New Jersey, Summit

Work Location: Hybrid

The Brand Manager, Incubator Brands (Skin Health & Beauty) will:

• Evaluate international brands for potential market expansion into the USA.
• Deliver the innovation strategy for Incubator Brands and build the 3
  
  YOP Innovation Pipeline plans.
• Lead in-depth analysis and build business cases to recommend which brand(s) should go to market and determine go-to-market strategy; support existing Incubator Brand innovation pipelines.
• Collaborate with cross-functional teams (R&D, supply chain, packaging engineering, design, marketing) to develop growth plans based on consumer, category, and competitive data and insights.
• Develop communications for the Incubator Brands and create content to support new product launches.

• Brand Assessments – Oversee brand assessments across key skincare brands to determine product-market fit.
  • Conduct market sizing, trend analysis, and whitespace identification to evaluate growth potential.
  • Develop data-driven business cases to enter the market, identifying risks and mitigation strategies for successful market introduction.
  • Apply emerging category trends, competitive moves, and retail dynamics to inform strategic recommendations.
  • Define proposed GTM strategies including target consumer, positioning, channel strategy, pricing, and preliminary marketing recommendations.
  • Validate feasibility, cost structures, and innovation requirements with cross-functional partners.
  • Synthesize findings into presentations for senior leadership to support decision making.
  • Lead the Integrated Business Planning (IBP) process to meet shipment and financial targets.
  • Partner with cross-functional teams to shape and grow brand equity and innovation for U.S. growth.
• Incubator Brand Team Innovation
  • Work with R&D, supply chain, packaging engineering, design, and marketing to develop growth plans based on data and insights.
  • Deliver an distinct innovation pipeline aligned with category prototypes in collaboration with key functions, including Scientific Organization, Technology, and Supply Chain.
  • Develop and execute the brand pipeline.
• Communications
  • Develop and implement consistent innovations with launch playbooks: content and influencer/shopper playbooks.

Required Qualifications

• A BA/BS in Marketing or a business-related field is required. An MBA is preferred.
• A minimum of 6 years of marketing or related CPG commercial experience.
• Experience with R&D, Market Research, Communications Agencies, Finance, Sales and Project Management is required.
• Experience managing brand communications creative and execution.
• Strong communication, presentation, and listening skills with the ability to lead cross-functional teams.
• Self-motivated, results-oriented, creative problem-solver who challenges the status quo.
• Ability to prioritize and balance multiple projects.
• Comfortable navigating ambiguity and managing complexity.
• 10% travel

Preferred Qualifications

• Experience in a start-up environment.
• Experience in Beauty/Skincare category.
• Experience with new brand market entry.
• Experience managing end-to-end innovation processes and global pipeline development leading to sustained global brand growth.
• Experience working with Legal, Regulatory, and global partners.

Annual base salary ranges from $124,100 to $175,200 for new hires, depending on location, skills, experience, and education. This is complemented by a competitive benefits package and total rewards.

• Competitive Benefit Package
• Paid Company Holidays, Vacation, Volunteer Time, and more
• Learning & Development Opportunities
• Kenvuer Impact Networks

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment on the basis of merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.

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