Manager, Shopper Insights

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Director, Shopper Insights

North America, United States, New Jersey, Summit

ハイブリッド

The Manager, Shopper Insights is a high-impact role that sits at the intersection of shopper behavior and analytics, category development and customer strategy. You will bring an outside-in focus and partner closely with Category Management, Customer Development, Brand Growth and Retail teams to lead shopper understanding and translate that into business decisions to drive Skin Health & Beauty category growth in our key retailers.

This role is ideal for someone who has solid expertise in shopper insights and category management, but who also is a strategic and innovative thinker and influential collaborator, that can advance how we understand and serve today’s shopper across channels.

• Lead shopper insights responsibility for Skin Health & Beauty segment
• Lead the development of strategic, actionable shopper insights that influence category strategies and drive growth, shape customer plans and go-to-market execution
• Champion a shopper-first mindset across the organization, driving cross-functional alignment and action based on insights
• Develop seamless, holistic shopper understanding across physical and digital touchpoints, demonstrating a firm grasp of omnichannel shopper behavior
• Translate complex shopper data and analytics into compelling narratives, in collaboration with category management and customer strategy, to inform assortment, merchandising, pricing and promotional strategies
• Leverage qualitative and quantitative research elements, glean insights and embed foundational shopper understanding throughout the Customer Development Organization and Sales teams to directly impact strategies for brands and retail activation
• Translate shopper insights and analytics into tangible strategy recommendations to influence key retailers, helping shape joint business plans and category leadership positions
• Identify learning needs and introduce and implement innovative insight tools and methodologies—including behavioral analytics, path to purchase, omni-testing, staying abreast of industry trends and emerging technologies to continuously innovate and improve shopper insights capabilities

• A minimum of a Bachelor’s degree or equivalent in Marketing, Business Administration, or a related field;
  Master's degree preferred
• A minimum of 5 years of experience in shopper insights, market research, category management or related field
• Proven track record of successfully leading shopper insights for mega category in a multinational company
• A deep understanding of consumer and shopper psychology and behavior and demonstrating this through how they influence shopper-based decision making
• Strong working experience with US retailers and landscape
• Experience in omnichannel shopper journeys and, specifically ecommerce shopper understanding
• Experience in qualitative and quantitative…