Head of Integrated Retail Media

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Head of Media US

North America, United States, New Jersey, Summit

ハイブリッド

The Head of Integrated Retail Media will lead the development and execution of Kenvue’s U.S. retail media strategy across key retail partners, translating brand and commercial priorities into high-impact, data-driven media programs that accelerate omnichannel growth.

• Lead the development and execution of integrated retail media strategies across key retail partners (e.g., Amazon, Walmart, Target, and emerging Retail Media Networks) to drive traffic, conversion, and revenue growth
• Partner closely with Brand, eCommerce, and Customer Development teams as well as with our agency partner to translate commercial priorities into actionable retail media plans, ensuring strong alignment with broader marketing and sales objectives
• Support the evolution of Kenvue’s retail media operating model, helping to define best practices, ways of working, and cross-functional coordination across internal teams and agency partners
• Manage retail media investment strategy and budget allocation, optimizing spend across platforms and tactics to maximize ROI and achieve performance targets
• Develop and implement robust performance frameworks, KPIs, and reporting to measure campaign effectiveness and continuously optimize based on insights
• Leverage first-party, retailer, and third-party data to inform audience strategies, targeting, and personalization efforts across retail media platforms
• Identify and pilot innovative retail media opportunities, including new formats, platforms, and technologies, to enhance campaign effectiveness and drive competitive advantage
• Collaborate with external partners (retailers, agencies, media platforms) to ensure best-in-class execution and unlock new capabilities and co-investment opportunities
• Serve as a key thought partner to senior stakeholders, providing insights and recommendations to inform retail media investments and strategies
• Lead and develop a high-performing team, fostering strong capabilities in retail media planning, analytics, and execution

• Bachelor’s degree in Marketing, Business, or related field
• 12+ years of experience in retail media, digital marketing, eCommerce, or integrated media roles
• Proven experience developing and executing retail media strategies across major retail media networks (e.g., Amazon Ads, Walmart Connect, Target Roundel)
• Strong ability to translate brand and commercial objectives into effective retail media activation plans that deliver measurable business results
• Solid understanding of omnichannel marketing and the role of retail media within the broader media ecosystem
• Experience managing media budgets and optimizing investments based on performance data and business priorities
• Strong cross-functional collaboration skills, with experience working in matrixed organizations and influencing stakeholders across Brand, Sales, and…