Brand Manager, Incubator Brands; SH & B

Brand Manager, Incubator Brands (Skin Health & Beauty) What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands – including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON’S and BAND-AID that you already know and love. Science is our passion; care is our talent.

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you!

Join us in shaping our future–and yours.

Global Head Neo Strata Co Brand Growth

North America, United States, New Jersey, Summit

Hybrid

The Brand Manager, Incubator Brands (Skin Health & Beauty) role will evaluate international brands for potential market expansion into the USA, deliver the innovation strategy for Incubator Brands, and build the 3

YOP Innovation Pipeline plans. They will be responsible for leading in-depth analysis and building a business case to recommend which brand(s) should go to market along with their go to market strategy, and supporting existing Incubator Brand’s innovation pipelines. This role will work with a cross‑functional team of R&D, supply chain, packaging engineering, design, and marketing leads to develop growth plans based on consumer, category, and competitive data and insights.

This role will also develop communications for the Incubator Brands and be responsible for creating content to support new product launches.

• Oversee comprehensive brand assessments across key skincare brands to determine product‑market fit.

  • Conduct in‑depth market sizing, trend analysis, and whitespace identification to evaluate growth potential.
  • Develop data‑driven business cases to recommend which brand(s) should enter the market, identifying potential risks, barriers to entry, and mitigation strategies to ensure successful market introduction.
  • Apply emerging category trends, competitive moves, and retail dynamics to inform strategic recommendations.
  • Define proposed GTM strategies, encompassing target consumer definition, positioning, channel strategy, pricing, and preliminary marketing recommendations.
  • Partner closely with cross‑functional teams to validate feasibility, cost structures, and innovation requirements.
  • Synthesize findings into clear, persuasive presentations for senior leadership to support decision making and strategic alignment.
  • Lead the Integrated Business Planning (IBP) process to meet shipment and financial targets.
  • Partner with cross‑functional team members to shape and grow brand equity and innovation to drive U.S. growth.

• Incubator Brand Team Innovation

  • Work with a cross‑functional team of R&D, supply chain, packaging engineering, design, and marketing leads to develop growth plans based on consumer, category, and competitive data and insights.
  • Deliver a distinctive innovation pipeline that meets and advances the category prototype in close collaboration with key functions in Kenvue, especially the Scientific Organization, Technology, Supply Chain.
  • Develop and execute the brand pipeline.

• Communications

  • Develop and ensure the implementation of consistent and aligned innovations together with launch playbooks: content, playbooks (Influencer/HCP/Shopper).

• A BA/BS in Marketing or a business‑related field is required. An MBA is preferred.
• A minimum of 6 years of marketing or related CPG commercial experience.
• Experience working with R&D, Market Research, Communications Agencies, Finance, Sales and Project Management is required.
• Experience managing brand communications creative and execution.
• Strong communication, presentation, and listening skills, with the ability to form productive stakeholder relationships and…