Marketing Manager

Marketing Manager

Summit, NJ Hybrid

Full Time

Client is one of the world’s most recognized dermatologist-recommended skincare brands, rooted in science, efficacy, and accessible skin health.

As the Senior Manager, Client you are responsible for leading the global strategy for Neutrogena Acne platforms , including the 3-5 year innovation pipeline and communication campaigns.

This is a highly visible role within the Global Client reporting into the Global Director for Acne & Body. You will be directing complex customer and competitor analyses, preparing forecasts and recommendations, driving market-focused culture, establishing key relationships with agencies and suppliers, and evaluating marketing tactics from complex market research.

You will also lead the development of budgets for new product development and new product or service rollouts, and ensure large-scale product launches.

• Lead and execute innovative marketing strategies for the Neutrogena Acneline of products in alignment with the company's overall goals and objectives. This includes white space identification, developing a 3-5 year pipeline and social-first communication campaign
• Lead innovation strategy from insight through commercialization, partnering with cross-functional teams to advance claims, regulatory, legal, supply, packaging, product development, and market readiness workstream
• Identify and analyze market trends and consumer/derm insights to inform marketing strategies and tactic
• Create and steward end-to-end campaign and content strategy across social, product detail pages, digital commerce, and broader consumer touchpoint
• Partner with creative, media, influencer, and agency teams to develop compelling global briefs and creative platforms that resonate with acne consumers across market
• Stay up-to-date with industry developments and best practices to continuously improve marketing effort
• Ensure compliance with all legal and regulatory requirement
• Lead global VIP influencer strategy and briefing, while enabling local markets to activate lower-tier influencer programs with consistency and impact
• Lead cross-functional teams to conduct customer and competitor analyses, market research, and sales forecasting
• Drive strategic alignment with the US, EMEA, Canada, and other priority global markets to ensure innovation and content can scale across region
• Present innovation ideas, strategic updates, and business recommendations in senior leadership forums and governance meeting
• Provide commercial input into commercial development teams in partnership with R&D
• Drive the development of market-focused culture through the creation of global and regional launch and marketing plan
• Establish and manage key relationships with agencies and suppliers for product concept designs and mockup
• Evaluate and derive marketing tactics from complex market access research
• Ensure successful large-scale product launch

• Bachelor's degree in marketing, business administration, or a related field
• 8+ years of experience in marketing, with a focus on skincare and beauty
• Deep skincare experience is required, ideally with acne, facial skincare, dermatology-inspired beauty, or adjacent face-category experience
• Demonstrated experience building innovation pipelines and translating insights into commercially viable products, claims, campaigns, and market activation plans
• Strong content, creative strategy, and agency management experience, with a sharp eye for beauty, consumer storytelling, digital engagement, and brand-building execution
• Strong analytical and problem-solving skills to understand consumer behavior, category dynamics, cultural trends, and the evolving beauty and skincare landscape
• Experience in innovation and communications campaign development
• Excellent communication and collaboration abilities with proven ability to influence and align cross-functional stakeholders in a highly matrixed global organization
• Ability to conduct and analyze customer and competitor research
• Experience in budget development for new product development and rollouts
• Comfort operating with ambiguity, complexity, and pace while maintaining strong ownership, organization, and follow-through
• Resilience, sound judgment, and the ability to navigate pushback across legal, regulatory, claims, and regional market considerations
• Experience leading direct reports or developing talent through coaching, feedback, and stretch opportunities

• Proven track record of developing and executing successful marketing campaigns
• Excellent communication and interpersonal skills
• Knowledge of the beauty and personal care industry is a must
• Knowledge of branding, positioning, and pricing strategies