Category Insights Manager - Meijer
Listed on 2026-07-10
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Marketing / Advertising / PR
Merchandising, Marketing Strategy, Retail Marketing -
Retail
Merchandising, Retail Marketing
Category Insights Manager - Meijer 私たちがしていること
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Role reports to:Director Category Excellence FDC
Location:North America, United States, New Jersey, Summit
勤務地:ハイブリッド
あなたがすることThe Category Manager is responsible for serving as the primary Category Captain and strategic advisor for Meijer across 8–10 categories within the Health, Beauty, and Wellness space. This role will lead category growth initiatives, category reviews, shelf strategy, and planogram development while providing unbiased, fact-based recommendations that drive category performance and shopper satisfaction. The successful candidate will partner closely with Meijer Category Managers, Merchandising Teams, Customer Development, Shopper Insights, and Brand teams to identify opportunities across assortment, shelving, merchandising, pricing, promotion, and omni-channel execution.
This individual will be expected to leverage multiple data sources, including Circana, Dunnhumby, JDA/Blue Yonder, and Pro Space, to develop compelling category stories and actionable recommendations. The ideal candidate combines strong analytical skills, retail category management expertise, customer-facing influence skills, and deep experience developing and implementing category strategies in a fast-paced CPG environment.
- Serve as the primary Category Captain and trusted advisor for 8–10 categories at Meijer.
- Develop and maintain strategic partnerships with Meijer merchants, category managers, analysts, and space planning teams.
- Deliver category leadership that prioritizes total category growth and shopper needs.
- Lead annual category reviews, line reviews, and strategic business planning sessions.
- Identify category trends, emerging shopper behaviors, and marketplace opportunities.
- Analyze category performance using Circana, Dunnhumby, shopper card, panel, and internal data sources.
- Develop strategic recommendations across:
Assortment optimization, Shelf strategy, Pricing, Promotion effectiveness, Merchandising opportunities, Innovation placement. - Build compelling, customer-facing category stories that translate insights into action.
- Conduct category diagnostics and identify opportunities for incremental category growth.
- Lead planogram development utilizing JDA/Blue Yonder Category Management and/or Pro Space software.
- Develop Best-in-Class planograms that optimize space productivity and shopper navigation.
- Conduct space-to-sales analyses and recommend shelving improvements.
- Support category resets, remodels, and seasonal merchandising initiatives.
- Manage planogram versioning and implementation recommendations.
- Leverage Dunnhumby loyalty data to identify:
Shopper segments, Household penetration opportunities, Switching behavior, Basket affinity, Promotional effectiveness, Retention and acquisition opportunities. - Translate shopper insights into actionable category strategies.
- Partner with Shopper Insights teams on consumer research initiatives.
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