Category Insights Manager - Meijer

What We Do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

We are currently recruiting for a Category Insights Manager
- Meijer.

Our global team is ~22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you!

Join us in shaping our future – and yours.

Director Category Excellence FDC

North America, United States, New Jersey, Summit

Hybrid

The Category Manager is responsible for serving as the primary Category Captain and strategic advisor for Meijer across 8–10 categories within the Health, Beauty, and Wellness space. This role will lead category growth initiatives, category reviews, shelf strategy, and planogram development while providing unbiased, fact-based recommendations that drive category performance and shopper satisfaction. The successful candidate will partner closely with Meijer Category Managers, Merchandising Teams, Customer Development, Shopper Insights, and Brand teams to identify opportunities across assortment, shelving, merchandising, pricing, promotion, and omni‑channel execution.

This individual will be expected to leverage multiple data sources, including Circana, Dunnhumby, JDA/Blue Yonder, and Pro Space, to develop compelling category stories and actionable recommendations. The ideal candidate combines strong analytical skills, retail category management expertise, customer‑facing influence skills, and deep experience developing and implementing category strategies in a fast‑paced CPG environment.

• Serve as the primary Category Captain and trusted advisor for 8–10 categories at Meijer.
• Develop and maintain strategic partnerships with Meijer merchants, category managers, analysts, and space planning teams.
• Deliver category leadership that prioritizes total category growth and shopper needs.
• Lead annual category reviews, line reviews, and strategic business planning sessions.
• Identify category trends, emerging shopper behaviors, and marketplace opportunities.

• Analyze category performance using Circana, Dunnhumby, shopper card, panel, and internal data sources.
• Develop strategic recommendations across:
  Assortment optimization, Shelf strategy, Pricing, Promotion effectiveness, Merchandising opportunities, Innovation placement.
• Build compelling, customer-facing category stories that translate insights into action.
• Conduct category diagnostics and identify opportunities for incremental category growth.

• Lead planogram development utilizing JDA/Blue Yonder Category Management and/or Pro Space software.
• Develop Best‑in‑Class planograms that optimize space productivity and shopper navigation.
• Conduct space‑to‑sales analyses and recommend shelving improvements.
• Support category resets, remodels, and seasonal merchandising initiatives.
• Manage planogram versioning and implementation recommendations.

• Leverage Dunnhumby loyalty data to identify:
  Shopper segments, Household penetration opportunities, Switching behavior, Basket affinity, Promotional effectiveness, Retention and acquisition opportunities.
• Translate shopper insights into actionable category strategies.
• Partner with Shopper Insights teams on consumer research initiatives.

• Partner closely with Customer Development, Shopper Insights, Brand Marketing, Supply Chain, and Sales teams.
• Influence strategic decisions with customer and internal…