Digital Shelf Project Lead

Digital Shelf Project Lead 私たちがしていること

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Sr Mgr Digital Shelf Syndication

North America, United States, New Jersey, Summit

完全リモート

The Digital Shelf Project Lead leads the end-to-end execution of Digital Shelf initiatives, ensuring product content is accurately created, collected, approved, and delivered to support new product launches, content refreshes, packaging updates, optimization initiatives, and retailer requirements.

This role serves as the primary point of contact for Brand Teams, Customer Development, and Digital Shelf Optimization partners, driving alignment across stakeholders and ensuring content is ready for successful syndication and retailer execution.

This role is responsible for coordinating Digital Shelf content creation, content collection, workflow execution, and readiness activities across multiple stakeholders. Working closely with Brand Teams, CX Optimization Leads, Syndication Leads, Mar Tech teams, and external partners, the Digital Shelf Project Lead ensures content is delivered on time, projects remain on track, and Digital Shelf requirements are met prior to retailer syndication.

• Serve as the primary Digital Shelf point of contact for Brand Teams, Customer Development Teams, and CX Optimization Leads, providing project leadership and coordination across Digital Shelf initiatives.
• Lead end-to-end execution of Digital Shelf projects including new product launches (NPIs), restages, packaging updates, content refreshes, optimization initiatives, and retailer-specific requirements.
• Develop and manage project plans, timelines, key milestones, risks, dependencies, and stakeholder communications to ensure successful project delivery.
• Coordinate the collection and readiness of Digital Shelf assets, copy, metadata, product information, and retailer-specific content requirements.
• Manage Digital Shelf workflows across Salsify, Aprimo, and related systems, ensuring content creation, approvals, and readiness milestones are completed on schedule.
• Monitor content readiness and project timelines, proactively identifying gaps, risks, or delays that could impact launch timing or syndication readiness.
• Partner closely with Syndication Leads to ensure a seamless transition from content readiness to retailer syndication and validation activities.
• Facilitate project meetings, readiness reviews, stakeholder discussions, and issue resolution activities to maintain alignment and execution accountability.
• Maintain project trackers, reporting, workflow statuses, and launch readiness documentation to provide visibility across active Digital Shelf initiatives.
• Identify opportunities to improve project management processes, Digital Shelf workflows, content governance, and operational efficiency.
• Support implementation of workflow enhancements, automation opportunities, and new capabilities that improve speed-to-market and content readiness.
• Champion continuous improvement efforts that improve project execution, content…