Brand Manager, Incubator Brands; SH & B

Brand Manager, Incubator Brands (SH &

B)

私たちがしていること Kenvueで、日常のケアの並外れた力を実感します。100年以上にわたる伝統を基盤に、科学に根ざした当ホテルは、ニュートロジーナ®、アヴェーノ®、タイレノール®、リステリン®、ジョンソンズ®、バンドエイド®など、すでにお馴染みのアイコニックなブランドを展開しています。科学は私たちの情熱です。ケアは私たちの才能です。

私たちのグローバルチームは~22,000人の優秀な人々で、すべての声が重要で、すべての貢献が評価される職場文化を持っています。私たちは洞察に情熱を注いでいます。 革新とお客様に最高の製品を提供することに取り組んでいます。専門知識と共感力を持つKenvuerであることは、毎日何百万人もの人々に影響を与える力を持つことを意味します。私たちは人を第一に考え、熱心に気を配り、科学で信頼を勝ち取り、勇気を持って解決します。そして、素晴らしい機会があなたを待っています! 私たちと一緒に、私たちの、そしてあなたの未来を形作りましょう。

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Sr Brand Manager, US Neostrata E2E & New Business Models

North America, United States, New Jersey, Summit

ハイブリッド

• Oversee comprehensive brand assessments across key skincare brands to determine product-market fit.

  • Conduct in-depth market sizing, trend analysis, and whitespace identification to evaluate growth potential.

  • Develop data-driven business cases to recommend which brand(s) should enter the market, identifying potential risks, barriers to entry, and mitigation strategies to ensure successful market introduction.

  • Apply emerging category trends, competitive moves, and retail dynamics to inform strategic recommendations.

  • Define proposed GTM strategies, encompassing target consumer definition, positioning, channel strategy, pricing, and preliminary marketing recommendations.

  • Partner closely with cross-functional teams to validate feasibility, cost structures, and innovation requirements.

  • Synthesize findings into clear, persuasive presentations for senior leadership to support decision making and strategic alignment.

  • Lead the Integrated Business Planning (IBP) process to meet shipment and financial targets.

  • Partner with cross-functional team members to shape and grow brand equity and innovation to drive U.S. growth.

• Incubator Brand Team Innovation

  • Work with a cross-functional team of R&D, supply chain, packaging engineering, Design, and marketing leads to develop growth plans based on consumer, category, and competitive data and insights.

  • Deliver a distinctive innovation pipeline that meets and advances the category prototype in close collaboration with key functions in Kenvue, especially the Scientific Organization, Technology, Supply Chain.

  • Develop and execute the brand pipeline.

• Communications

  • Develop and ensure the implementation of consistent and aligned innovations together with launch playbooks: content, playbooks (Influencer/HCP/Shopper).

• A BA/BS in Marketing or a business-related field is required. An MBA is preferred.

• A minimum of 6 years of marketing or related CPG commercial experience.

• Experience working with R&D, Market Research, Communications Agencies, Finance, Sales and Project Management is required.

• Experience managing brand communications creative and execution.

• Strong communication, presentation, and listening skills, with the ability to form productive stakeholder relationships and lead cross-functional teams.

• Self-motivated and results oriented. Creative problem-solver not afraid to challenge the status quo.

• Ability to effectively prioritize and balance multiple projects.

• Comfortable navigating ambiguity and managing complexity.

• 10% travel

• Experience in a start-up environment is preferred.

• Experience working within the Beauty / Skincare category is desired.

• Experience with new brand market entry is preferred.

• Demonstrated experience managing E2E innovation processes and global pipeline development (including creation of…