Senior Brand Manager, US Wound Care

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Senior Brand Manager, US Wound Care

Kenvueで、日常のケアの並外れた力を実感します。100年以上にわたる伝統を基盤に、科学に根ざした当ホテルは、ニュートロジーナ®、アヴェーノ®、タイレノール®、リステリン®、ジョンソンズ®、バンドエイド®など、すでにお馴染みのアイコニックなブランドを展開しています。科学は私たちの情熱です。ケアは私たちの才能です.

私たちのグローバルチームは~22,000人の優秀な人々で、すべての声が重要で、すべての貢献が評価される職場文化を持っています。私たちは洞察に情熱を注いでいます。 革新とお客様に最高の製品を提供することに取り組んでいます。専門知識と共感力を持つKenvuerであることは、毎日何百万人もの人々に影響を与える力を持つことを意味します。私たちは人を第一に考え、熱心に気を配り、科学で信頼を勝ち取り、勇気を持って解決します。そして、素晴らしい機会があなたを待っています!私たちと一緒に、私たちの、そしてあなたの未来を形作りましょう。詳細についてはをクリックしてくださいhere.

Head of Commercial, Wound Care

North America, United States, New Jersey, Summit

ハイブリッド

TheU.S.Wound Care Senior Brand Manageris  responsible for growing household penetration by developing and executing the annual marketing plan,identifying and implementing local marketing opportunities, establishing and managing relationships with outside partner agencies, and creating and directing annual communicationsandresearch, and collaborating closely with cross-functionalsto support the strategic marketing plan.

Brand Strategy:

• Shape and deliver holistic commercial strategy for the U.S. Wound Care portfolio (BAND-AID® Brand & NEOSPORIN®).

• Manage P&L and investment strategy; lead strategic decisions to maximize Net Sales and Brand Contribution.

• Manage brand budgets and marketing investments, ensuring efficient resource allocation and strong return on investment.

• Drive household penetration and consumer demand growth.

• Lead development of the annual three-year strategic plan and 12-month business plan to outline strategic objectives, key initiatives, and financial targets.

• Monitor category, consumer, and competitive dynamics to inform marketing plans and identify growth opportunities.

• Lead the commercialization of innovation and product launches for the U.S. market.

• Partner with CBI to identify actionable consumer insights, unmet needs, and connection points that inform brand strategy, strengthen communications, and drive behavior change.

• Monitor business performance, forecasts, risks, and opportunities, recommending actions to achieve financial and brand objectives.

Brand Communications:

• Develop and execute integrated communications strategies across paid, owned, earned, and shopper channels, delivering compelling content and consumer engagement during key moments while strengthening brand equity and driving business results.

• Lead agency and cross-functional partnerships, including Creative, Media, PR, Influencer, Customer, and Shopper Marketing teams, to ensure aligned execution, message consistency, and amplification across all consumer touchpoints.

• Translate brand strategy into effective retail and in-store activation programs, connecting consumer communications with shopper marketing initiatives to maximize impact and business performance.

Cross-Functional & People Leadership:

• Lead, coach, and develop a high-performing team of direct reports through clear objective setting, ongoing feedback, development planning, and performance management.

• Serve as a key cross-functional leader, partnering with Sales, Finance, Supply Chain, R&D, Regulatory, and Operations teams to deliver business objectives.

• A minimum of a Bachelor's degree.

• A minimum 6years of relatedcontemporarymarketingexperience in Consumer Healthcare / OTC categories, or related categories.

• Exceptional Storytelling & Influence:
  Demonstrated ability to translate complex insights…