Senior Brand Manager, US Wound Care
Listed on 2026-07-27
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Marketing / Advertising / PR
Marketing Manager, Branding Specialist / Ambassador, Marketing Strategy
What We Do
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.
Kenvue Is Currently Recruiting For aSenior Brand Manager, US Wound Care
What We DoAt Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.
Who We AreOur global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you!
Join us in shaping our future–and yours. For more information, .
Head of Commercial, Wound Care
LocationNorth America, United States, New Jersey, Summit
Work LocationHybrid
What You Will DoTheU.S. Wound Care Senior Brand Manageris responsible for growing household penetrationbydeveloping and executing the annual marketing plan,identifying and implementing local marketing opportunities, establishing and managing relationships with outside partner agencies, and creating and directing annual communicationsandresearch, and collaborating closely with cross-functionalsto support the strategic marketing plan.
Key Responsibilities Brand Strategy- Shape and deliver holistic commercial strategy for the U.S. Wound Care portfolio (BAND-AID® Brand & NEOSPORIN®).
- Manage P&L and investment strategy; lead strategic decisions to maximize Net Sales and Brand Contribution.
- Manage brand budgets and marketing investments, ensuring efficient resource allocation and strong return on investment.
- Drive household penetration and consumer demand growth.
- Lead development of the annual three-year strategic plan and 12-month business plan to outline strategic objectives, key initiatives, and financial targets.
- Monitor category, consumer, and competitive dynamics to inform marketing plans and identify growth opportunities.
- Lead the commercialization of innovation and product launches for the U.S. market.
- Partner with CBI to identify actionable consumer insights, unmet needs, and connection points that inform brand strategy, strengthen communications, and drive behavior change.
- Monitor business performance, forecasts, risks, and opportunities, recommending actions to achieve financial and brand objectives.
- Develop and execute integrated communications strategies across paid, owned, earned, and shopper channels, delivering compelling content and consumer engagement during key moments while strengthening brand equity and driving business results.
- Lead agency and cross-functional partnerships, including Creative, Media, PR, Influencer, Customer, and Shopper Marketing teams, to ensure aligned execution, message consistency, and amplification across all consumer touchpoints.
- Translate brand strategy into effective retail and in-store activation programs, connecting consumer communications with shopper marketing initiatives to maximize impact and business performance.
- Lead, coach, and develop a high-performing team of direct reports through clear objective setting, ongoing feedback, development planning, and performance management.
- Serve as a key cross-functional leader, partnering with Sales, Finance, Supply Chain, R&D, Regulatory, and Operations teams to deliver business objectives.
Required Qualifications
- A minimum of a Bachelor's degree.
- A minimum 6years of relatedcontemporarymarketingexperience in Consumer Healthcare / OTC categories, or related categories.
- Excepti…
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