ABM, Digital Experience & Engagement

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Kenvueで、日常のケアの並外れた力を実感します。100年以上にわたる伝統を基盤に、科学に根ざした当ホテルは、ニュートロジーナ®、アヴェーノ®、タイレノール®、リステリン®、ジョンソンズ®、バンドエイド®など、すでにお馴染みのアイコニックなブランドを展開しています。科学は私たちの情熱です。ケアは私たちの才能です.

私たちのグローバルチームは~22,000人の優秀な人々で、すべての声が重要で、すべての貢献が評価される職場文化を持っています。私たちは洞察に情熱を注いでいます。 革新とお客様に最高の製品を提供することに取り組んでいます。専門知識と共感力を持つKenvuerであることは、毎日何百万人もの人々に影響を与える力を持つことを意味します。私たちは人を第一に考え、熱心に気を配り、科学で信頼を勝ち取り、勇気を持って解決します。そして、素晴らしい機会があなたを待っています!私たちと一緒に、私たちの、そしてあなたの未来を形作りましょう。詳細についてはhereをクリックしてください。

Sr Brand Manager Oral Care

North America, United States, New Jersey, Summit

ハイブリッド

The Associate Brand Manager, Digital Experience & Engagement will lead the development and execution of Generative Engine Optimization (GEO) strategies to increase the visibility, accuracy, and discoverability of Listerine, Band-Aid, and Neosporin content across AI-powered search and emerging consumer discovery platforms. This role will also lead the strategic management of the brands' websites and CRM ecosystem, ensuring content supports brand priorities, delivers a best-in-class consumer experience, and integrates seamlessly across the broader marketing communications ecosystem.

Partnering closely with the brand & technology teams, this individual will identify growth opportunities, optimize digital content and consumer engagement, and serve as the team's AI champion by driving adoption of new tools and capabilities that improve marketing effectiveness and business impact.

This position requires a consumer-centric marketer with a strong digital and AI-forward mindset, excellent project management skills, and the ability to translate brand strategy into impactful digital experiences.

• Lead the development and execution of the brand's Generative Engine Optimization strategy to improve visibility, accuracy, and recommendations across AI-powered search and answer engines.
• Leverage analytics and consumer insights to identify growth opportunities to increase the discoverability, accuracy, and authority of Listerine, Band-Aid & Neosporin content within evolving AI-driven consumer information channels.
• Partner cross-functionally to create and optimize high-quality, SEO/AEO/GEO-friendly content that drives engagement and organic visibility
• Track and report key performance indicators across website, CRM, content, and GEO initiatives.
• Maintain awareness of industry trends, competitive activity, and emerging technologies impacting digital marketing and consumer engagement.
• Serve as the team's AI champion, identifying and implementing emerging AI tools and capabilities that improve marketing effectiveness, streamline workflows, enhance consumer engagement, and drive business impact.

• Own the day-to-day management and strategic evolution of brand websites & CRM.
• Ensure website content, messaging, and user experience align with brand strategy & voice, business priorities, and integrated marketing campaigns.
• Lead content planning and prioritization to ensure timely support of key business initiatives, product launches, and promotional campaigns.
• Champion website best practices, including user experience (UX), accessibility, search optimization, content governance, and conversion optimization.
• Manage the execution and optimization of consumer email marketing programs with CRM strategies that strengthen…