Mgr, Aveeno HCP Activation & Skin Health
Listed on 2026-08-07
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Marketing / Advertising / PR
Digital Marketing, Marketing Management, Marketing Strategy, Marketing Communications
Mgr, Aveeno HCP Activation & Skin Health
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you!
Join us in shaping our future–and yours.
Role reports to:
Head of HCP, Skin Health
Location:
North America, United States, New Jersey, Summit
Work Location:
Hybrid
What you will do
The Manager, Aveeno HCP Activation & Skin Health Owned Digital is a highly strategic marketing role responsible for leading healthcare professional activation for the Aveeno brand while also owning the Skin Health professional owned digital ecosystem across brands. This individual will drive recommendations, advocacy, engagement, and business growth through integrated HCP activation, professional education, omnichannel marketing, sales enablement, and digital engagement.
Key Responsibilities
- Lead Aveeno HCP activation strategy and execution with support of an ABM direct report.
- Partner with HCP sales lead on field tools, training, sampling, and launch readiness; & Partner with Conference & KOL engagement leads to support brand strategy & activation.
- Own SH&B HCP website, CRM journeys, in partnership with the HCP digital capabilities team, and other SH&B activation lead.
- Drive omnichannel engagement, analytics, optimization, agency management, budget management, and KPI tracking.
- Lead cross-functional collaboration across Marketing, Medical, Professional Affairs, Sales, Regulatory, Legal, Analytics, and Finance.
Impact of the Role
- Direct responsibility for Aveeno HCP activation, professional education, field enablement, Skin Health owned digital strategy, HCP engagement, agency leadership, budget oversight, and business growth.
What we are looking for
Required Qualifications
- A minimum of a Bachelor degree required.
- A minimum of 6+ years of professional marketing, healthcare marketing, activation, digital marketing, brand marketing, or related experience.
- Demonstrated experience with HCP engagement, omnichannel marketing, websites, CRM, analytics, agency management, and cross-functional leadership.
Preferred Qualifications
- MBA or advanced degree.
- Dermatology, skincare, pharmaceutical, consumer health, or OTC experience.
- Conference, professional education, or sales field activation experience.
Leadership Expectations
- Strategic thinker with strong execution.
- Demonstrates ownership, accountability, business acumen, and influence.
- Uses customer insights and analytics to drive decisions.
- Builds strong partnerships and champions innovation across the Skin Health portfolio.
What's in it for you
Annual base salary for new hires in this position ranges:
$ - $
This takes into account a number of factors including work location, the candidate's skills, experience, education level & other job-related factors.
- Competitive Benefit Package*
- Paid Company Holidays, Paid Vacation, Volunteer Time & More!
- Learning & Development Opportunities
- Kenvuer Impact Networks
- This list could vary based on location/region
* Note:
Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.
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