Brand Manager, Aveeno Body Activation

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Brand Manager, Aveeno Body Activation

Kenvueで、日常のケアの並外れた力を実感します。100年以上にわたる伝統を基盤に、科学に根ざした当ホテルは、ニュートロジーナ®、アヴェーノ®、タイレノール®、リステリン®、ジョンソンズ®、バンドエイド®など、すでにお馴染みのアイコニックなブランドを展開しています。科学は私たちの情熱です。ケアは私たちの才能です.

私たちのグローバルチームは~22,000人の優秀な人々で、すべての声が重要で、すべての貢献が評価される職場文化を持っています。私たちは洞察に情熱を注いでいます。 革新とお客様に最高の製品を提供することに取り組んでいます。専門知識と共感力を持つKenvuerであることは、毎日何百万人もの人々に影響を与える力を持つことを意味します。私たちは人を第一に考え、熱心に気を配り、科学で信頼を勝ち取り、勇気を持って解決します。そして、素晴らしい機会があなたを待っています!私たちと一緒に、私たちの、そしてあなたの未来を形作りましょう。詳細については クリックしてくださいhere.

Senior Brand Manager Aveeno

North America, United States, New Jersey, Summit

ハイブリッド

The Brand Manager, Aveeno Body & Hair Activation will lead activation strategy and execution across Aveeno Body & Hair, translating brand priorities into integrated consumer and customer plans that drive business impact. This role will serve as the lead for customer co-planning and media execution, partnering closely with global brand, media, PR, influencer, customer, and agency teams to deliver high-quality assets, optimized activation plans, and strong in-market execution.

The Brand Manager will help bring Aveeno priorities to life through tentpole category activations, innovation asset development, US asset adaptations, BME tracking, and PR/organic influencer strategy support.

• Lead the Aveeno Body & Hair brand activation planning process, ensuring plans are rooted in brand strategy, integrated across channels, and aligned to business priorities.
• Partner with customer and sales strategy teams to translate brand priorities into retailer-relevant activation plans, toolkits, and customer-facing materials.
• Manage media asset needs, execution timelines, and optimization inputs in partnership with integrated agency and cross-functional teams.
• Guide agency partners through clear briefs, actionable feedback, timely decision-making, and strong alignment to Aveeno brand strategy and executional standards.
• Lead planning and execution for category-focused tentpole activations that connect consumer and customer touchpoints and deliver against brand priorities.
• Review and approve materials through the MLR process as a certified brand approver, ensuring claims, assets, and executions align with approved brand standards.
• Partner with the Global Brand Team on NPI asset development, including media assets, PDP content, launch toolkits, and related activation materials.
• Adapt and transcreate global, regional, or master assets for the US market while maintaining Aveeno brand consistency and local relevance.
• Own BME budget tracking and serve as a budget liaison to support disciplined planning, visibility, and coordination across activation work streams.
• Partner with PR and influencer teams to support organic and influencer strategy, asset inputs, approvals, and activation alignment.
• Manage a team of 2 Media & Comms ABMs and foster a high-performance culture grounded in integrity, creativity, teamwork, insight, and excellence.

• BA/BS degree in Marketing, Business, or a related field required.
• Minimum of 6 years of business experience required, including at least 3 years of progressive commercial experience.
• Marketing or sales experience in a Consumer Packaged Goods environment required.
• Strong analytical capabilities and experience translating insights into business recommendations required.
• Experience leading cross-functional projects and presenting strategy…