Social Marketing Activation Lead, Aveeno

Kenvueは現在、a:

Kenvueで、日常のケアの並外れた力を実感します。100年以上にわたる伝統を基盤に、科学に根ざした当ホテルは、ニュートロジーナ®、アヴェーノ®、タイレノール®、リステリン®、ジョンソンズ®、バンドエイド®など、すでにお馴染みのアイコニックなブランドを展開しています。科学は私たちの情熱です。ケアは私たちの才能です.

私たちのグローバルチームは~22,000人の優秀な人々で、すべての声が重要で、すべての貢献が評価される職場文化を持っています。私たちは洞察に情熱を注いでいます。 革新とお客様に最高の製品を提供することに取り組んでいます。専門知識と共感力を持つKenvuerであることは、毎日何百万人もの人々に影響を与える力を持つことを意味します。私たちは人を第一に考え、熱心に気を配り、科学で信頼を勝ち取り、勇気を持って解決します。そして、素晴らしい機会があなたを待っています!私たちと一緒に、私たちの、そしてあなたの未来を形作りましょう。詳細についてはをクリックしてくださいhere。

Owned Channels and Influencer Lead

North America, United States, New Jersey, Summit

ハイブリッド

The Aveeno Social Marketing Activation Lead (SMAL) is responsible for translating the brand strategy across owned channels and creator partnerships, driving engagement, relevance, and business impact through best-in-class social content and activation plans.

This role leads Aveeno's organic social strategy and execution across the portfolio while owning influencer strategy and campaign management for the Face business. Working closely with the Influencer ABM, the SMAL develops integrated social and creator programs that support product launches, retailer priorities, tentpole campaigns, and cultural moments.

• Serve as daily point of content with organic social agency.
• Design, develop, implement, and coordinate organic social strategies, campaigns, and content that effectively communicate the brand strategy and achieve priority business objectives across priority platforms.
• Lead editorial planning and content calendar development across social platforms, ensuring alignment with brand priorities, product launches, retailer activations, and cultural moments.
• Monitor emerging social media trends, platforms, and consumer behaviors to identify opportunities to strengthen brand relevance, engagement, and thought leadership within sensitive skincare.
• Develop and optimize multimedia content, including video, creator-led assets, platform-native content, and community-driven storytelling to maximize engagement and business impact across Retail, PR and Paid.
• Manage community engagement and proactive engagement and ensure consistent brand voice and consumer experience across owned social channels.
• Support onboarding for potential future social and community building platforms.

• Lead influencer strategy and activation for the Aveeno Face portfolio, including creator identification, briefing, content development, approvals, amplification planning, and performance measurement in partnership with agency.
• Develop integrated influencer and organic social programs that drive awareness, engagement, consideration, and conversion across key Face priorities and product launches.
• Partner with agencies and cross-functional stakeholders to execute creator campaigns from planning through reporting.
• Identify opportunities to leverage creator content across owned channels and broader marketing initiatives to maximize campaign impact.
• Manage influencer timelines, content reviews, and activation workbacks to ensure seamless execution.

• Develop social and creator activation plans that support retailer moments, innovation launches, tentpole campaigns, seasonal priorities, and always-on business needs.
• Collaborate closely with the Influencer ABM to ensure consistency in creator strategy,…