Associate Director, Experience Strategy

Propeller is a full-service healthcare marketing agency with a focus on digital transformation. Propeller partners with pharma and medtech clients to reimagine commercial growth through tailored, modern solutions leveraging its end-to-end capabilities across experience strategy, emerging tech, AI, as well as legacy creative, client services, and everything in between. With a team of 130 digital-native specialists—and the power of the Omnicom Health ecosystem behind us—we blend scale and resources with a culture defined by grit, passion, and authenticity.

Headquartered in Summit, NJ, with talent placed globally, we have been named as MM+M’s Best Places to Work in 2025, as well as awarded by Digi Day for excellence in onboarding and best workplaces for working parents.

If you want to help drive the future of healthcare marketing, bring fresh and progressive thinking, and thrive operating with agility, we want to meet you!

Overview:

The Associate Director, Experience Strategy leads day-to-day strategic work streams, translating insights into clear recommendations and experience roadmaps. This role is hands-on with data, analytics, and AI tools, and is responsible for connecting audience understanding to channel, content, and experience design in close partnership with cross-functional teams.

Key responsibilities:

• Client & brand support
• Lead portions of strategy development and present insight-led recommendations to clients
• Translate client objectives into strategic frameworks, briefs, and experience roadmaps
• Insight, research & measurement
• Synthesize audience, behavioral, and performance data into actionable insights
• Turn complex quantitative and qualitative inputs into clear narratives and strategic recommendations
• Apply AI-enabled tools to strengthen insight generation, segmentation, and strategic storytelling
• Partner with analytics to define KPIs, interpret performance, and identify optimization opportunities
• Facilitate workshops and working sessions, aligning stakeholders around goals, journeys, and success metrics
• Guide cross-functional teams in understanding the whys behind strategies and how AI-enabled insights inform creative, content, and media decisions
• Partner with creative, UX, media, technology, and data teams to ensure strategies are realistic and measurable
• Identify and integrate AI-enabled tools into team workflows to improve efficiency and scalability

To be successful in this role, you will need:

• 5+ years of experience in digital strategy, digital marketing, or omnichannel planning roles, ideally within healthcare, pharmaceutical, or regulated industries
• Confidence in working hands-on with AI and analytics tools and translating outputs into sharp, client-ready recommendations
• The ability to connect data, behavior, and context into coherent, strategic narratives that influence decisions
• Skill at collaborating across creative, media, UX, and analytics, and at advocating for responsible and compliant use of AI-generated insights
• To be proactive in spotting opportunities to test, learn, and optimize based on performance data and AI-driven signals
• Confidence in managing multiple work streams, prioritizing effectively, and communicating clearly with both internal partners and clients