Associate Brand Manager, Innovation

Kenvue is currently recruiting for a:

Associate Brand Manager, Innovation

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.

We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.

For more information, .

Sr Mngr Adult Allergy Innovation

North America, United States, New Jersey, Summit

Hybrid

The Associate Brand Manager supports sales by creating and enhancing sales materials, coordinating trade shows, and evaluating marketing programs. They will analyze market conditions, recommend strategies to expand sales, and oversee market research and product feasibility projects.

• Spearhead the development and execution of dynamic brand strategies that resonate with target audiences and drive market growth.
• Collaborate cross-functionally to innovate marketing campaigns that elevate brand presence and foster customer loyalty.
• Analyze market trends, consumer insights, and market conditions to identify unique opportunities for brand differentiation, expansion, and business growth.
• Lead the creative briefing process and coordinate the execution of trade shows, conferences, and promotional events, ensuring alignment with brand and business objectives.
• Mentor junior team members to cultivate a culture of creativity and strategic thinking within the brand management team.
• Utilize data-driven approaches to optimize brand positioning, sales support materials, and marketing initiatives to maximize return on investment and achieve sales targets.
• Collaborate with cross-functional teams to facilitate product development feasibility studies, including market and competitor research.
• Design, administer, and analyze market research and test marketing activities, producing detailed reports to guide strategic decision-making.
• Continuously evaluate the effectiveness of sales and marketing programs and propose improvements to optimize outcomes.
• Collaborate with R&D, regulatory, and commercial teams to advance new product concepts from ideation through early-stage development
• Lead development and optimization of product claims, flavor concepts, and naming territories through consumer research, quantitative testing, and cross-functional collaboration.

• Bachelor’s degree or equivalent in Marketing, Business, Administration, or a related field.
• 6+ years of relevant experience in brand management, sales support, marketing roles, or driving brand initiatives.
• Strong analytical skills with the ability to interpret market research data and generate actionable insights.
• Excellent communication and presentation skills to effectively support sales teams and collaborate with stakeholders.
• Ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.

• Proven ability to blend analytical insights with creative problem-solving to craft compelling brand narratives.
• Demonstrated expertise in leveraging digital platforms and…