Digital Marketing Coordinator

Who We Are:

Our mission is to enhance, inspire and grow. We enhance the lives of people by creating inspiring living environments. With over 30 years of experience, we're no strangers to the homebuilding industry. We are a multi-disciplinary development company with divisions in Northern California, Central California, Southern California, Colorado, and Washington! Since our beginning, we have always strived to set ourselves apart from other builders.

We do this by looking ahead. We make sure that the products we are providing are the best for our home buyers; that they fit into life today and in the future; that the surroundings are inviting and purposeful. When we Trumark our homes, it is because they reach every one of these criteria.

Overview:

The Digital Marketing Coordinator will drive digital marketing for the Washington division in close collaboration with the Corporate Marketing Team. This role owns the division's digital presence, including website ownership and maintenance, email marketing, CRM, and analytics, and works cross-functionally to deliver integrated campaigns that increase brand awareness, attract and convert new leads, and engage current home buyers. The Coordinator will also lead asset creation for the division, including photography and videography, ensuring high-quality creative across every digital touchpoint.

They will be a power user of marketing automation, CRM, and website CMS systems.

The ideal candidate is a strategic thinker, a proven project manager, a clear, compelling communicator, and a great relationship builder.

Key Responsibilities:

• Collaborate with the Corporate and division's marketing team, advertising agencies, and third-party vendors to create and manage email campaigns, landing pages, website, and digital content, paid search, display, video, and social media advertising, leveraging the appropriate technical tools and optimizing user experience.
• Deliver on multiple digital marketing initiatives simultaneously.
• Review and analyze digital performance across all marketing disciplines, website, email, CRM, paid media, organic social, display, video, and SEO, in close collaboration with the Corporate Marketing Team, and translate insights into recommendations and optimizations that improve ROI.
• Own the Washington division's website, including ongoing maintenance and real-time updates to pricing, availability, promotions, and community information, leveraging the company's CMS to optimize the user experience.
• Create and execute email marketing campaigns and nurture strategies that drive engagement and conversions, from concept and copy through deployment, testing, and reporting.
• Manage CRM in support of sales and marketing goals, including list management, segmentation, lead hygiene, and reporting, in alignment with company protocols and in close coordination with the Sales team.
• Lead asset creation for the Washington division, including scheduling and managing photography and videography, and ensuring assets are deployed across web, email, social, and paid media.
• Manage project risks, issues/problems, and activity progress to ensure project goals (e.g., deadline, scope, and quality) are achieved.
• Interact collaboratively with other internal departments to gather input and materials to create digital assets, website, and email content.
• Work within all online budgets, review budget reports and trends with management and adjust plans accordingly.
• Maintains compliance with fair housing, payment disclaimers, and brand standards for Trumark Homes/Companies.
• Complete all other duties as assigned by the manager.
• Adhere to company safety standards and help promote a safe working environment.
• Adhere to and promote the Mission, Vision, and Values of Trumark Companies.

Qualifications:

• Bachelor's Degree or equivalent business experience required.
• 4+ years of demonstrable expertise in digital marketing and demand generation role where you were responsible for hands-on execution of online branding, content development, and results.
• Experience in Real Estate or equivalent B2C marketing work experience is highly preferred.
• Strong understanding of Meta/Facebook Business Manager, Google ADs platform, and Google Tag Manager.
• Proficient with marketing automation tools such as Marketo, CRM tools, Microsoft Dynamics, website CMS, and a general understanding of Google Analytics.
• Skilled in Adobe Creative Suite for graphics maintenance and other relevant tools.
• Strong grammatical and creative writing skills, ability to review and proof copy for marketing text for the web, email, and social.
• Up to date on the latest trends and technologies in digital marketing.
• Advanced knowledge of Microsoft Suites.
• Solid organization skills and a results-oriented, collaborative work style.
• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
• Self-motivated, highly driven, and fast learner

Why Work for Trumark?

• Work with a team that values you! Trumark offers a direct career path…