Marketing Specialist

Life Line Emergency Vehicles, Sumner, IA, US

The Marketing Specialist is responsible for executing marketing initiatives that support brand visibility, dealer engagement, and business growth. Working closely with the Marketing Manager and department leadership, this role transforms strategic objectives into effective marketing campaigns, content, and communications.

As the department’s primary execution resource, the Marketing Specialist will lead the development of digital marketing content, audience engagement initiatives, and brand storytelling efforts.

This hands‑on role is ideal for a creative and results‑driven marketer who enjoys creating compelling content, growing digital audiences, and turning marketing ideas into measurable outcomes. The successful candidate will help strengthen brand awareness, support dealer relationships, and contribute to the company’s overall growth through innovative and effective marketing activities.

• Create written, visual, photographic, and video content for social media, websites, marketing campaigns, dealer communications, and promotional initiatives.
• Execute digital marketing initiatives including social media management, website content administration, SEO implementation, and advertising campaigns.
• Analyze marketing and campaign performance data and provide recommendations to improve engagement, website traffic, lead generation, and overall marketing effectiveness.
• Support email marketing, CRM initiatives, dealer communications, and marketing reporting efforts.
• Coordinate marketing projects and campaigns from concept through execution while meeting deadlines and quality standards.
• Collaborate with internal teams, dealers, vendors, and external partners to support marketing objectives.
• Assist with trade shows, events, and dealer meeting planning and execution.
• Contribute ideas, recommendations, and creative solutions that help improve marketing effectiveness and audience engagement.
• Progressive marketing experience demonstrates campaign execution, content development, and measurable marketing results.
• Experience with content creation, social media management, digital marketing, and performance analytics.
• Strong understanding of social media platforms, audience engagement strategies, and digital marketing best practices.
• Proficiency with Adobe Creative Suite, photography, videography, and modern content creation tools.
• Strong written communication, organization, and project management skills.
• Ability to develop and execute marketing initiatives from broad strategic objectives while collaborating with leadership and incorporating feedback to achieve desired outcomes.
• Demonstrates creativity, initiative, intellectual curiosity, and enthusiasm for content creation, audience engagement, and continuous learning.

• Bachelor’s degree in marketing, Communications, Business, Graphic Design, or a related field preferred but not required; equivalent experience will be considered.
• Minimum of 3 years of progressive marketing experience demonstrating successful campaign execution, content development, audience engagement, and measurable marketing results.

• Progressive marketing experience demonstrates campaign execution, content development, and successful execution of marketing initiatives resulting in measurable outcomes.
• Experience with content creation, social media management, digital marketing, and performance analytics
• Experience with photography, video production, and Adobe Creative Suite preferred
• B2B, manufacturing, industrial, or technical marketing experience preferred

• Successfully execute marketing initiatives that align with departmental goals and business objectives.
• Develop and deliver high-quality marketing content that supports brand awareness, customer engagement, and company objectives.
• Contribute to increased brand visibility, audience engagement, website traffic, and lead generation through effective marketing activities and campaigns.
• Continuously expand marketing knowledge, skills, and capabilities to support personal growth, departmental effectiveness, and evolving…