Demand Generation & Growth Manager

SUMMARY

Omatic is seeking a Demand Generation and Growth Manager who thinks like a scientist and executes like an operator. In this role, you own the inbound growth system end to end: from the traffic and content that creates the first signal of intent, through the nurture engine that qualifies it, to the sales coordination that converts it into pipeline. You are not running a campaign calendar — you are running a set of experiments against the question of how Omatic grows inbound SQOs more efficiently every quarter.

This is a role for someone who has strong opinions about why a funnel is converting at 3% and not 8%, who reaches for data before they reach for conclusions, and who uses AI tools to move ten times faster than a traditional marketing operator. You build systems, run tests, document what you learn, and use that learning to make the next iteration smarter.

You also own the coordination layer between marketing and the SDR team and run as the person who connects what marketing is doing to what sales is saying in their first conversations.

The Demand Generation and Partner Marketing team owns the pipeline engine  Director leads strategy across two connected motions: the inbound growth programs that convert self-identified demand into qualified pipeline, and the partner marketing programs that turn ecosystem relationships into partner‑sourced pipeline. The team also includes a Field and Activation Coordinator who owns event and email execution, and a Partner and Ecosystem Marketing Manager who runs strategic partner relationships and co‑marketing programs.

You love bringing order to a busy campaign calendar and keeping multiple programs moving at once without dropping details. You are comfortable working directly with the SDR team and the AEs — not as their manager, but as the marketing person who keeps them informed, equipped, and coordinated with what is running. You know that if sales does not know what marketing is doing this week, something has already gone wrong.

You are a Hub Spot native. Building workflows, managing segments, setting up campaign records and tracking, troubleshooting why something is not firing — these are not things you dread, they are things you are good at. You take data seriously and you present it clearly, with a point of view about what it means and what should change.

You are at an early‑to‑mid point in your career and you are hungry to grow. You want to take ownership of a function, do it well, and demonstrate over time that you can handle more strategy alongside the execution. You openly give and receive feedback and you want to do the best work of your career.

• Own the full inbound conversion system from first traffic touch through MQL and into sales‑ready conversations with a clear hypothesis about where the funnel is leaking and a prioritized plan to fix it.
• Build, optimize, and iterate on Hub Spot nurture programs organized by trigger moment and audience segment with specific, relevant journeys for someone who is moving from a system migration context, an AI readiness concern, or a data hygiene crisis.
• Own web conversion performance on key landing pages and the Omatic website and form hypotheses about why pages are or are not converting.
• Run structured A/B experiments on email subject lines, nurture cadence, landing page copy, CTAs, and paid creative, with documented hypotheses, success metrics, and learnings that inform the next test.
• Own MQL quality and scoring in partnership with Rev Ops and regularly audit whether the MQLs being generated are the right ones and adjusting scoring logic when they are not.

• Use AI tools as a primary operating layer to test more hypotheses, generate more variants, analyze more data, and move faster than a traditional demand gen function.
• Build AI‑assisted workflows for campaign brief generation, email copy iteration and testing, performance summary drafting, and audience segmentation analysis, so your time goes to judgment and strategy.
• Explore and implement AI‑powered personalization in nurture programs using behavioral…