Go-To-Market Strategist - Multifamily Channel

Role Overview

Chamberlain Group is a global leader in intelligent access technology. On this role within the Revenue group, you will develop, execute, measure and adapt the Multifamily channel strategy, scale partner revenue, increase share of wallet, and unlock profitable growth across the Multifamily professional channels. You will serve as a connector between product, sales, marketing and operations, aligning go‑to‑market strategies with channel needs, market dynamics and business objectives.

• Creates and leads the joint business planning process across the Multifamily channel, including dealers, distributors, and strategic partners, ensuring alignment to Chamberlain Group growth, profitability, and share objectives.
• Direct the development and execution of a channel strategy that achieves business objectives and considers approaches for selling to, through and with our partners.
• Own Multifamily channel segmentation and partner strategy, including dealer tiers, distributor models, strategic partner relationships, and installer personas; ensure strategies reflect partner capabilities, economic models and route‑to‑market complexity.
• Oversee the development of integrated Multifamily channel customer plans, ensuring alignment to broader channel strategy while clearly articulating differentiated value propositions, selling stories and economic benefits for each partner segment.
• Consult with Product, Marketing, Operations, Finance and Sales to identify, design and perform business processes necessary to execute a successful set of programs and promotions.
• Translate customer growth strategies into executable GTM initiatives, including new segment entry, product launches, solution bundling, pricing and rebate structures and capability expansion within the Multifamily ecosystem.
• Curate alignment of Chamberlain Group vision, objectives and initiatives with channel segmentation, customer needs, market trends and competitive landscape.
• Direct the deployment of strategic initiatives across the Multifamily channel, including creation of GTM briefs, audience segmentation, enablement strategies and execution governance to ensure disciplined rollout and adoption.
• Own Multifamily channel persona strategy and enablement, ensuring development of sales tools, technical content, training and collateral that accelerate partner adoption and effectiveness at each stage of the buying and installation journey.
• Manage a comprehensive ongoing channel situation analysis that monitors consumer trends, new product and service innovation and operational and financial results from industry participants.
• Develop comprehensive channel opportunity & risk overview prioritizing objective achievement through initiatives that accelerate growth and profitability across existing offers, launch new offers and expand channel partners; implement improvement plans to address unexpected challenges.
• Partner with Sales, Marketing and Product to ensure development of content and collateral to drive product launches, promotions, key marketing campaigns and channel or customer‑specific programs; review and direct marketing communication to ensure the overall channel strategy is aligned and conflict is minimized.
• Quantify partner value and cost to deliver in order to identify pricing targets, resource requirements and overall priorities; conduct quantitative analysis including ROI and customer acquisition costs across Retail channels.
• Manage inputs to forecasting and demand planning process including promotional calendar, merchandising strategy and partner funding; participate in demand planning to optimize consensus volume forecasts.
• Create and prioritize business cases utilizing needs‑based segmentation, quantified value versus next best alternative and implementation of Chamberlain Group’s value‑added solutions.
• Build and maintain executive‑level relationships with key Multifamily channel partners, gaining deep insight into their business priorities while aligning Chamberlain Group initiatives to mutual growth objectives.
• Measure, communicate and optimize Multifamily channel effectiveness, using performance insights to drive continuous…