Senior Marketing Manager - Gynecology

• Ways of Working:
  Remote - This job will be remote and/or the job is designed to be performed outside of the office. Employees will come onsite when requested by the leader.
• Employee Type:
  Employee
• Min. Salary Region 1: 188400 USD
• Global Job Level (HCM):
  Professional 5 (13)
• Min. Salary Region 2: 169600 USD

It started with a simple idea: what if surgery could be less invasive and recovery less painful? Nearly 30 years later, that question still fuels everything we do at Intuitive
. As a global leader in robotic-assisted surgery and minimally invasive care
, our technologies—like the da Vinci surgical system and Ion
—have transformed how care is delivered for millions of patients worldwide.

We’re a team of engineers, clinicians, and innovators united by one purpose: to make surgery smarter, safer, and more human. Every day, our work helps care teams perform with greater precision and patients recover faster, improving outcomes around the world.

The problems we solve demand creativity, rigor, and collaboration. The work is challenging, but deeply meaningful—because every improvement we make has the potential to change a life.

If you’re ready to contribute to something bigger than yourself and help transform the future of healthcare
, you’ll find your purpose here.

This position has the opportunity to make a direct impact to Intuitive US Marketing initiatives that deliver da Vinci Surgery to patients worldwide. With the direction and guidance of the US Clinical Marketing leaders, you will develop, drive, and support the US marketing efforts for Gynecology. You will have a particular focus on working with a cross-functional team of leaders to develop the market for and grow procedures with the use of the da Vinci Surgical System and its associated products (e.g. Vessel Sealer Curved, Force Bipolar etc.).

This position will be responsible for development and coordination of various strategic and tactical clinical marketing initiatives to drive procedure growth within the US Gynecology business. The individual will be expected to establish strong relationships with the marketing and sales teams, external Key Opinion Leaders (KOLs), as well as internal ISI stakeholders such as other marketing departments, training, clinical affairs, legal, regulatory, and Market Access / Health Economics.

The individual will be expected to establish strong relationships with marketing and sales teams, external Key Opinion Leaders (KOLs), surgical society leaders, as well as internal ISI stakeholders such as other marketing departments, training, clinical affairs, legal, regulatory, and Market Access / Health Economics.

• Lead development and execution of integrated marketing strategies that accelerate da Vinci adoption in Gynecology, with a focus on da Vinci 5 and SP.
• Build & execute high impact marketing plans and corresponding tactical plans / programs to achieve budgeted growth projections in key areas of Gynecology.
• Develop qualitative and quantitative data and experiences to segment and deeply understand existing and new markets, the surgeon, their practice, the patient journey, and the clinical procedure steps.
• Utilize market knowledge to design and develop strategies and value messaging (clinical, economic, operational, strategic), collateral, tactics, and programs with demonstrated ROI.
• Assimilate Gynecology market trends and their potential implications to current and future work/projects. Understand competition and develop competitive differentiation.
• Contribute to budget, resource allocation and financial planning for projects / programs with measured ROI to justify through multiple marketing / media channels (webinars, sales collateral, etc.)
• Work with Key Opinion Leader surgeons to better understand how the da Vinci Surgical System and instruments are being utilized and determine how to communicate that value proposition to other physicians.
• Develop and build KOLs by market segment with the goal of making Intuitive the preferred industry collaborator.
• Build relationships with key society members / leaders to establish a higher level of…