VP of Monetization

Digi Cert is a global leader in intelligent trust. We protect the digital world by ensuring the security, privacy, and authenticity of every interaction. Our AI-powered Digi Cert ONE platform unifies PKI, DNS, and certificate lifecycle management, to secure infrastructure, software, devices, messages, AI content and agents. Learn why more than 100,000 organizations, including 90% of the Fortune 500, choose Digi Cert to stop today’s threats and prepare for a quantum-safe future

Digi Cert's product organization is at an inflection point. As the market for intelligent trust expands — driven byAI, quantum readiness, and increasingly complex infrastructure — the need for a tightly run, commercially sharp product operation has never been greater.

This role sits at the center of that ambition. Reporting directly to the Chief Product Officer, the VP of Monetization is a dual-mandate leader who combines strategic firepower with operational discipline. You will own the agenda that turns great products into great business outcomes: from how Digi Cert monetizes its portfolio, to how products are launched and retired, to how the product organization accelerates go-to-market and earns the trust of the business.

This is not a supporting role. It is a leadership role for someone who wants to sit close to the top of a product organization and shape it.

This role is organized around five core mandates:

1 - Monetization Strategy
Own Digi Cert's end-to-end monetization agenda. This means more than pricing — it means defining how the company captures value from its products across segments, channels, and geographies.

• Design and steward Digi Cert's pricing and packaging architecture across the portfolio, balancing competitive positioning, customer value, and margin expansion.
• Build and maintain a monetization framework that reflects usage economics, buyer psychology, and Digi Cert's strategic priorities.
• Partner with the CPO, GTM, and Finance to identify revenue expansion opportunities — new tiers, bundles, usage-based models, and upsell paths — and operationalize them.
• Analyze willingness-to-pay, competitive benchmarks, and cohort-level retention data to continuously refine pricing logic.
• Lead pricing governance: own the rhythm of pricing reviews, field feedback loops, and executive reporting on monetization performance.
• Drive Product Led Growth (PLG) strategy — optimizing conversion, expansion, and retention levers directly within the product experience.

2 - Product Portfolio Management — Launch to Sunset

• Run the New Product Introduction (NPI) process end-to-end: readiness criteria, cross-functional coordination, pricing and packaging sign-off, and launch execution.
• Own the Product Sunset process: manage the transition from legacy to next-generation products with clarity, customer sensitivity, and commercial discipline — including migration pricing and retention strategies.
• Maintain a clear view of portfolio health — what to accelerate, what to rationalize, and what to exit —and bring that perspective to the CPO.
• Build the systems and rituals that keep portfolio decisions grounded in data and free from organizational inertia.

3 - Product Intelligence & Insights

• Analyze product-level P&L, ARR, new ACV, and pipeline across the portfolio — and surface the 'so what' behind the numbers.
• Drive product usage analytics: understand how customers engage with the product, where value is realized, and where it is lost.
• Own funnel analytics — adoption rates, abandonment, expansion — and translate findings into product and commercial recommendations.
• Build and maintain the executive reporting cadence for the CPO: board prep, QBRs, and ad hoc requests from the business.
• Establish the data infrastructure and…