Senior User Acquisition Manager, US in Sunnyvale, California

Senior User Acquisition Manager

Metrics Recruitment is partnering with a fast-scaling mobile casino operator running social casino, sweepstakes, and crypto casino products. After launching under 1 year ago they are already a top 10 download in their category and are looking to build dedicated UA ownership market by market.

• Own US paid media KPIs, budget, and channel mix end to end.
• Run and optimize campaigns hands-on across Meta, Snapchat, and Tik Tok as the core of the mix.
• Run the app-install stack directly:
  Apple Search Ads, AdMob, App Lovin, Unity Ads.
• Buy across incent and rewarded networks including adjoe, Tapjoy, Mistplay, and Just Dice.
• Manage DSP and retargeting spend, adding, cutting, and shifting budget as the market scales.
• Brief, critique, and iterate on creative with the in-house team based on in-market performance data.
• Own CPA and revenue-share economics alongside ROAS, including affiliate-style channel reporting.
• Report performance directly to marketing leadership with a short line to the founders.

• Personal, hands-on buying experience across paid social, app install, and incent or rewarded networks.
• Track record owning UA budget and KPIs across a broad multi-network mix.
• Mobile app UA on the advertiser side.
• Mass-volume acquisition under thin margins: rewards and GPT, mobile gaming, social casino, sweeps, fintech, or high-volume consumer apps.
• Strong MMP fluency.
• Individual-contributor mindset.

• Affiliate and CPA depth.
• Experience in a restricted or regulated vertical where compliance shapes the channel mix: gambling, crypto, sweeps, or survey and play-to-earn.
• Sweeps casino, social casino, or rewards platform background.

Location:

Remote, US

Compensation:
Top percent market rate plus profit share