Sr. Product Marketing Manager, Charlotte AI; Agentic Security

Crowd Strike, Inc.

Full time

R28043

As a global leader in cybersecurity, Crowd Strike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn't changed — we're here to stop breaches, and we've redefined modern security with the world's most advanced AI-native platform. Our customers span all industries, and they count on Crowd Strike to keep their businesses running, their communities safe and their lives moving forward.

We're also a mission‑driven company. We cultivate a culture that gives every Crowd Striker both the flexibility and autonomy to own their careers. We're always looking to add talented Crowd Strikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters?

The future of cybersecurity starts with you.

Crowd Strike is redefining security for the AI era. As the Sr. PMM for Charlotte AI, you will be one of the primary contributors shaping our agentic security narrative. You won't just market a product; you'll define how the world understands the intersection of AI and cybersecurity.

Reporting to the Director of Charlotte AI Marketing, you will translate complex technical innovation into compelling customer outcomes, positioning Charlotte AI as a differentiated offering in AI‑native cybersecurity. Your work will directly influence product launches, customer adoption, competitive differentiation, pipeline impact, and Crowd Strike's leadership in AI‑native cybersecurity. This role operates at the intersection of product strategy, storytelling, and GTM execution;

partnering deeply with Product Management, Sales Enablement, Technical Marketing, Data Science, Analyst Relations, Brand, and Growth Marketing to drive market awareness and customer adoption of Charlotte AI. This is an individual contributor, hands‑on role.

• Influence and create positioning and messaging for major Charlotte AI capabilities, translating product value into clear differentiation, customer outcomes, and proof points across priority personas (SOC leaders, analysts, Sec Ops, IT/security leaders).

• Partner deeply with Product Management to shape long‑term roadmap, feature storytelling, packaging, and launch prioritization, ensuring that product capabilities map to real customer problems and broader portfolio initiatives.

• Lead launches and key initiatives end‑to‑end including launch strategy, narrative, content strategy, web/campaign direction, sales enablement, and event coordination, driving strategic alignment across stakeholder groups and executing at a high level.

• Develop GTM frameworks and core assets including messaging and positioning, pitch decks, sales conversation guides, web copy, blogs, FAQs, demos, customer references and customer‑ready talk tracks, ensuring consistency across content and touchpoints.

• Drive field readiness and adoption in partnership with sales and technical marketing, by building sales plays, competitive guidance and objection handling.

• Develop market and competitive insight by monitoring the AI‑in‑security landscape, connecting with customers, working with competitive intelligence (CI); identifying key competitors and alternatives, and ensuring GTM materials reinforce Crowd Strike's differentiators and target personas.

• Support Analyst Relations and customer storytelling through briefings, narrative development, and championing aligned messages across analyst engagements and customer case studies.

• Build strong cross‑functional relationships:
  As the internal representative of Charlotte AI, you'll independently drive projects and represent Charlotte AI across varied internal groups (sales, PR, AR, customer advocacy, event planning, partner marketing, engineering, finance, etc.).

• 7+ years in product marketing, technical product marketing, or adjacent GTM roles (cybersecurity or experience marketing AI/ML, copilots/assistants, or workflow automation platforms strongly preferred).

• Proven senior‑level product marketing experience, driving positioning, messaging, launches, and…