Staff, Product Manager, Omni Identity in Bentonville, Arkansas

Job Title

Bentonville, AR: $110,000 - $220,000/yr Sunnyvale, CA: $143,000 - $286,000/yr Regular/ Permanent Salaried

The Omni Identity Platform team powers Walmart's customer experiences and monetization ecosystem by integrating first-party, third-party, transactional, and behavioral signals into a unified identity intelligence platform that continuously learns and evolves through feedback loops. Our charter includes:

• Advancing identity quality, coverage, and explainability through graph-native identity resolution and scalable enrichment frameworks.
• Building trusted identity intelligence capabilities that support personalization, advertising, fraud prevention, measurement, and omni-channel customer experiences.
• Enabling privacy-first, real-time identity infrastructure that powers enterprise-scale activation and decisioning systems.
• Developing adaptive identity systems capable of supporting future AI-driven commerce and intelligent customer experiences.

Our team gathers information about customer needs and applies our technological expertise and strategic thinking to create a product roadmap. The product journey is designed to leverage technological excellence to drive customer satisfaction. Walmart's philosophy of Everyday Low Prices is not an easy one to achieve. Being cost-effective is critical because it allows us to optimize all processes and verticals while striving for excellence.

Our team is a big part of making this possible.

• Drive key components of Walmart's Identity Knowledge Graph roadmap, integrating internal and external identity signals to improve customer recognition, traceability, and activation quality.
• Partner with engineering and data science teams to build scalable graph-based identity capabilities spanning customer, household, device, and behavioral intelligence.
• Define and operationalize identity quality frameworks, including confidence scoring, explainability, and linkage accuracy metrics.
• Develop evaluation frameworks for third-party identity and enrichment providers balancing signal quality, privacy compliance, scalability, and business impact.
• Drive experimentation initiatives to improve identity precision, graph intelligence, attribution accuracy, and customer linkage performance.
• Collaborate with product, privacy, fraud, analytics, advertising, and platform teams to operationalize identity capabilities across enterprise use cases.
• Support API-first Identity-as-a-Service (IDaaS) capabilities enabling real-time integration into customer experiences, fraud systems, and decisioning platforms.
• Translate complex graph-driven and identity concepts into clear business narratives, executive updates, and measurable KPI frameworks.
• Contribute to the long-term evolution of Walmart's identity platform toward real-time, explainable, and AI-ready adaptive intelligence systems.

• 6+ years of product management experience with exposure to identity systems, customer data platforms, graph technologies, advertising technology, or enterprise-scale data ecosystems.
• Strong understanding of customer identity, house holding, entity resolution, graph relationships, attribution, or personalization systems.
• Experience working with engineering and data science teams on scalable platform capabilities, APIs, analytics, or machine learning systems.
• Familiarity with experimentation frameworks, measurement systems, confidence scoring, or AI-driven optimization approaches.
• Ability to work cross-functionally across engineering, analytics, privacy, advertising, fraud, and business organizations.
• Strong analytical, systems-thinking, and communication skills with the ability to simplify complex technical concepts for various stakeholders.
• Passion for building scalable, privacy-conscious, explainable identity systems that improve customer experiences and enterprise intelligence.