Product Manager, Omni Identity

Staff, Product Manager, Omni Identity

Multiple locations Regular/ Permanent Salaried

The Omni Identity Platform team powers Walmart's customer experiences and monetization ecosystem by integrating first-party, third-party, transactional, and behavioral signals into a unified identity intelligence platform that continuously learns and evolves through feedback loops. Our charter includes:

• Advancing identity quality, coverage, and explainability through graph-native identity resolution and scalable enrichment frameworks.
• Building trusted identity intelligence capabilities that support personalization, advertising, fraud prevention, measurement, and omni-channel customer experiences.
• Enabling privacy-first, real-time identity infrastructure that powers enterprise-scale activation and decisioning systems.
• Developing adaptive identity systems capable of supporting future AI-driven commerce and intelligent customer experiences.

About Team:
Our team gathers information about customer needs and applies our technological expertise and strategic thinking to create a product roadmap. The product journey is designed to leverage technological excellence to drive customer satisfaction. Walmart's philosophy of Everyday Low Prices is not an easy one to achieve. Being cost-effective is critical because it allows us to optimize all processes and verticals while striving for excellence.

Our team is a big part of making this possible. What you'll do:

• Drive key components of Walmart's Identity Knowledge Graph roadmap, integrating internal and external identity signals to improve customer recognition, traceability, and activation quality.
• Partner with engineering and data science teams to build scalable graph-based identity capabilities spanning customer, household, device, and behavioral intelligence.
• Define and operationalize identity quality frameworks, including confidence scoring, explainability, and linkage accuracy metrics.
• Develop evaluation frameworks for third-party identity and enrichment providers balancing signal quality, privacy compliance, scalability, and business impact.
• Drive experimentation initiatives to improve identity precision, graph intelligence, attribution accuracy, and customer linkage performance.
• Collaborate with product, privacy, fraud, analytics, advertising, and platform teams to operationalize identity capabilities across enterprise use cases.
• Support API-first Identity-as-a-Service (IDaaS) capabilities enabling real-time integration into customer experiences, fraud systems, and decisioning platforms.
• Translate complex graph-driven and identity concepts into clear business narratives, executive updates, and measurable KPI frameworks.
• Contribute to the long-term evolution of Walmart's identity platform toward real-time, explainable, and AI-ready adaptive intelligence systems.

• 6+ years of product management experience with exposure to identity systems, customer data platforms, graph technologies, advertising technology, or enterprise-scale data ecosystems.
• Strong understanding of customer identity, house holding, entity resolution, graph relationships, attribution, or personalization systems.
• Experience working with engineering and data science teams on scalable platform capabilities, APIs, analytics, or machine learning systems.
• Familiarity with experimentation frameworks, measurement systems, confidence scoring, or AI-driven optimization approaches.
• Ability to work cross-functionally across engineering, analytics, privacy, advertising, fraud, and business organizations.
• Strong analytical, systems-thinking, and communication skills with the ability to simplify complex technical concepts for various stakeholders.
• Passion for building scalable, privacy-conscious, explainable identity systems that improve customer experiences and enterprise intelligence.

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1:
Bachelor's degree in computer science, engineering, or related area and 7 years' experience in product management. Option 2: 9 years' experience in product management or related area.

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Master's degree in Computer Science, Engineering, Business Administration, or related area and 6 years' experience as a product manager, ideally working on consumer-facing, large-scale, highly complex B2B/C products. We value candidates with a background in creating inclusive digital experiences, demonstrating knowledge in implementing Web Content Accessibility Guidelines (WCAG) 2.2 AA standards, assistive technologies, and integrating digital accessibility seamlessly. The ideal candidate would have knowledge of accessibility best practices and join us as we continue to create accessible products and services following Walmart's…