Director, Product Management - Personalization & Monetization

Fanatics |

Fanatics | Posted Mar 15

Full-time

Sunnyvale

Unknown

At Fanatics Commerce, we’re more than just a leader in licensed sports merchandise – we’re a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles:
We Build Championship Teams, we’re Obsessed with Fans , we embrace a Limitless Entrepreneurial Spirit , and we approach every challenge with a Determined and Relentless Mindset . If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

We are looking for a strategic and technically grounded Director to lead the Personalization & Monetization platforms across Fanatics’ digital ecosystem. This role will be responsible for building and scaling core intelligence layers—powering personalized user experiences, merchandising, pricing, and promotional strategies across CRM, on-site, and marketing channels. You will define the platform roadmap, partner closely with Data Science and the Digital Insights team to shape high-impact use cases, and lead a team of product managers to deliver predictive and adaptive systems that operate  will be a key thought partner in transforming Fanatics from a reactive to a proactive, data-driven experience for every fan.

At Fanatics, we value transparency and honesty. If you don’t meet every single requirement, that’s okay – we still want to hear from you! We believe in the power of diverse experiences and talents. If you’re excited about the role and confident that you can contribute, don’t hesitate to apply. We’re genuinely interested in how your unique skills and perspective can help us build something amazing together.

The salary for this position is between $220,000 and $275,000 per year, in compliance with California's salary transparency requirements. This range reflects the expected compensation based on qualifications, experience, and location.

• Own the long-term strategy and roadmap for the Personalization & Monetization Intelligence Platforms—including user identity resolution, customer profiling, recommendation systems, propensity models, offer/promo decisioning, and pricing signals.
• Define and prioritize high-impact use cases in close partnership with Data Science, Engineering, CRM, Pricing, and Marketing stakeholders.

• Translate business and fan needs into scalable platform capabilities, APIs, and decision engines that can power real-time personalization across multiple surfaces (CRM, onsite, email, push, etc.).
• Drive end-to-end delivery of platform products with strong attention to performance, latency, and reliability.
• Ensure compliance with data privacy and consent standards globally.

• Work hand-in-hand with Site Experience teams to embed intelligence into customer touchpoints like homepage, search, PDP, and cart.
• Partner with Engineering Leads to scope platform scalability across Fanatics' 900+ sites and 100M+ fanbase.
• Champion a culture of experimentation, measurement, and data-driven iteration.

• Build, manage, and mentor a team of Product Managers across Personalization and Monetization tracks.
• Drive a clear performance management and career growth plan aligned with Fanatics' Bold Leadership Principles.

• 10+ years of Product Management experience, including 5+ years in Personalization, Recommendation Systems, or Marketing Tech, ideally within a commerce or digital media platform.
• Proven experience in leading PM teams, setting org-wide product vision, and aligning stakeholders across technical and non-technical…