Senior Director, Distribution and Growth Marketing

Senior Director, Distribution and Growth Marketing

Sunnyvale, CA

Cerebras Systems builds the world's largest AI chip, 56 times larger than GPUs. Our novel wafer-scale architecture provides the AI compute power of dozens of GPUs on a single chip, with the programming simplicity of a single device. This approach allows Cerebras to deliver industry-leading training and inference speeds and empowers machine learning users to effortlessly run large-scale ML applications, without the hassle of managing hundreds of GPUs or TPUs.

Thanks to the groundbreaking wafer-scale architecture, Cerebras Inference offers the fastest Generative AI inference solution in the world, over 10 times faster than GPU-based hyperscale cloud inference services. This order of magnitude increase in speed is transforming the user experience of AI applications, unlocking real‑time iteration and increasing intelligence via additional agentic computation.

We are seeking a Senior Director of Distribution & Growth Marketing to architect and scale our global demand engine. Reporting to the CMO, this leader will own performance marketing, audience growth, digital distribution, brand amplification, and full‑funnel pipeline acceleration.

This role is accountable for measurable business impact — including 5x social audience growth, increased brand share of voice, improved sentiment visibility, and significant pipeline expansion. The ideal candidate is analytical, performance‑obsessed, and deeply fluent in modern marketing signal tracking across channels.

• Drive a 5x increase in social followers across priority platforms within defined timelines.
• Build scalable audience acquisition strategies across paid, organic, partner, and community channels.
• Optimize distribution strategies to maximize reach, engagement, and conversion.
• Develop channel‑specific growth playbooks for executive, corporate, and product narratives.

• Own demand generation strategy and full‑funnel performance.
• Drive measurable increases in qualified pipeline, marketing‑attributed revenue, and conversion rates.
• Partner with Sales to ensure alignment on pipeline targets and revenue contribution.
• Continuously optimize CAC, LTV, and ROI across campaigns.

• Establish a unified marketing intelligence framework to track all marketing signals and metrics.
• Implement robust attribution models across digital, social, field, and partner marketing.
• Develop dashboards that provide real‑time visibility into performance KPIs.
• Lead experimentation strategy (A/B testing, creative testing, channel optimization).

• Increase brand share of voice across earned, owned, and paid channels.
• Implement social listening and sentiment tracking infrastructure to monitor brand perception in real time.
• Partner with Communications to proactively respond to reputational risks or narrative shifts.
• Provide regular executive reporting on brand momentum and competitive positioning.

• Own website performance, SEO/SEM strategy, and conversion optimization.
• Optimize content distribution to maximize engagement and downstream demand capture.
• Leverage AI‑driven marketing tools to enhance targeting, personalization, and predictive analytics.
• Build and scale a high‑performance growth marketing organization.
• Recruit top‑tier digital, performance, analytics, and lifecycle marketing talent.
• Foster a culture of accountability, speed, and data‑driven decision making.

• Increased brand share of voice
• Improved brand sentiment visibility and responsiveness
• Significant growth in marketing‑sourced and marketing‑influenced pipeline
• Improved funnel conversion rates
• Clear, real‑time visibility into marketing performance metrics

• 10+ years of marketing experience, with significant leadership in growth or performance marketing.
• Proven track record of scaling pipeline in high‑growth B2B technology environments.
• Strong analytical capabilities and fluency in marketing attribution models.
• Experience implementing…