Sr. Product Marketing Manager, Kids

Sr. Product Marketing Manager, Amazon Kids+

Job  |  Services LLC

Amazon strives to be the world's most customer-centric company, where customers can research and purchase anything they might want online or offline. We set big goals and are looking for people who can help us reach and exceed them. The Amazon Device team designs and engineers high-profile consumer electronics, including the best-selling Kindle, Fire tablets, Fire TV, and Echo.

Our Amazon Kids tablets are among the most popular consumer electronics devices on the market, with easy access to millions of movies, TV shows, books, songs, apps, and games. It is just Day 1 for Amazon devices and we are looking for proven, customer-centric product leaders to help continue to innovate and grow our device business.

The Sr. Product Marketing Manager will drive strategic marketing vision and execution across the Amazon Kids tablet portfolio, leading cross-organizational initiatives that shape product strategy and market positioning. This leader will own end-to-end go-to-market strategy for multiple product lines, influence product roadmaps through deep customer insights, and establish marketing best practices that scale across the broader Devices organization.

The Amazon Kids team is seeking an exceptional product marketing leader with a proven track record of driving significant business impact  have successfully defined and executed portfolio-level marketing strategies across multiple product lines and geographies, demonstrating measurable revenue growth and market share expansion. You've influenced product vision and roadmaps through strategic insights, established marketing frameworks adopted across organizations, and excel at executive communication to drive alignment across complex, matrixed organizations.

• Define and own multi-year marketing strategy for the Tablet portfolio, driving $XX+M revenue impact and influencing product roadmaps through market intelligence and customer insights
• Lead cross-organizational go-to-market execution for multiple concurrent global product launches, partnering with VP and Director-level stakeholders across Product, Sales, Finance, and Operations
• Establish marketing frameworks, measurement methodologies, and best practices that scale across the Devices organization
• Own comprehensive market segmentation strategy and voice-of-customer programs that inform org-wide decisions
• Drive P&L-level business metrics including revenue, market share, and customer acquisition, using data-driven insights to influence multi-million dollar investment priorities
• Lead international expansion strategy, including market entry plans, localization, and strategic partnerships across diverse geographies
• Mentor senior product marketers and build organizational capability through thought leadership and talent development

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• Experience developing and executing on GTM strategies that are large in scope
• Experience working cross-functionally across marketing, product management, analytics, UX, and research

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants:
Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position.

These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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