Partner Communications Social Platforms Manager

Partner Communications Social Platforms Manager

Sunnyvale, California, United States Marketing

Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.

The Partner Communications Senior Social Platforms Manager plays a vital role in shaping how Apple shows up on our Partners’ social platforms globally. Social platforms are critical to their commercial success and this role leads the strategy, execution, and evolution of partner creative executions on social, blending editorial judgment, audience growth, brand stewardship, and performance optimization.

The Partner Communications Social Platforms Manager is responsible for driving marketing innovation on social platforms and raising the creative bar with indirect Channel Partners, whilst upholding the integrity of the Apple brand. The ideal candidate is both a strategic thinker and a hands‑on leader, fluent in platform culture, media, digital journeys, CRM, content formats, and analytics, with a strong point of view on how social drives brand relevance and business impact, maximizing both the Apple and the Partners’ brand and revenue.

• Drive innovative partner social strategies and impactful creative work for Apple products and services through a deep understanding of the Apple brand, our partners’ brands, commercial priorities, market trends, and challenges.
• Work across the global organization to understand both macro and comms trends for Apple products and services and develop a strong point of view on how those manifest in the partners' social platforms, taking into account platform algorithms, trends, and best practices.
• Drive platform‑specific content strategies and performance marketing through a strong understanding of segmentation capabilities and best practices within each social platform.
• Establish KPIs and success metrics for each platform, analyze performance data and translate insights into actionable optimizations, deliver regular performance reporting and strategic recommendations to leadership, and partner with the partner paid media teams to align organic and paid social strategies.
• Anticipate platform trends and emerging formats, recommending innovation and experimentation.
• Serve as the senior point of contact for social strategy across internal and external stakeholders.
• Collaborate extensively across many teams, internationally and locally, both internally at Apple and externally with partners such as Carriers, Retailers, Banks, SMB’s, and Enterprise Resellers, Media Content Providers, and more.
• Inspire and contribute to the large global network of Geo (global) Partner Communications Managers, sharing learnings and establishing workflows, best practices, and governance across platforms.
• International travel may be required 3-4 times per year.

• 10+ years of experience in a social creative strategy and execution role, with expert understanding of social platform algorithms, trends, and best practices.
• Success in leading multi‑platform social content and campaigns for a brand, media company, or cultural institution in a social agency/brand/publisher.
• Track‑record of collaborating with large cross‑functional teams.

• Fluency in social culture, creators, communities, and storytelling.
• Sharp, global perspective of what makes great socially‑driven creative work.
• Ability to delve deeply into a partner’s business, marketing strategy, and consumer insights, to understand challenges and find opportunities on social platforms.
• Strong analytical skills and ability to knit together disparate sources of information into succinct insights, a strong strategic narrative, and clear optimization plans.
• Ability to develop positive relationships with partners and creators, and inspire them about what's possible…