Social Media Specialist: Archery Industry

Wanted: A passion for archery and the outdoors combined with professional experience using social media to it's fullest potential. If this sounds like you AND you're a go-getter, who has a knack for story-telling and multiplying followers, click apply now. Let's connect today!

The Social Media Specialist is responsible for planning, executing, and optimizing Fera Dyne’s social media presence across all brands in the outdoor and archery category. This role balances hands-on content creation and day-to-day channel management with planning, performance tracking, and cross-functional collaboration. The Social Media Specialist works closely with marketing, sales, and leadership to ensure social efforts support product launches, campaigns, and overall brand objectives.

• Plan, manage, and execute social media activity across Instagram, Facebook, and You Tube for all Fera Dyne brands
• Develop and maintain content calendars aligned with marketing campaigns, product launches, and seasonal priorities
• Create and publish engaging copy, imagery, and video content; coordinate with internal teams or external partners as needed
• Design and manage basic paid social and digital ad assets in support of campaigns
• Monitor social channels, respond to customer inquiries, and support active community engagement
• Track performance metrics, web traffic, and engagement data; share insights and recommendations with the marketing team
• Stay current on platform updates, content trends, and archery/outdoor industry developments
• Ensure social content and advertising comply with platform rules and regulations related to archery products
• Support testing of new content formats, platforms, and tactics to improve reach and engagement
• Maintain brand voice, visual consistency, and messaging across all social channels

• In-depth knowledge of the outdoors and hunting experiences and able to convey messaging to consumers
• Strong working knowledge of major social platforms and content best practices
• Ability to create and use images and videos to tell the story of archery enthusiasts
• Ability to balance planning and execution in a fast-paced environment
• Data-informed decision-making using analytics and performance metrics
• Creative mindset with strong attention to detail and brand standards
• Collaborative approach with the ability to work across teams

• Experience managing social media accounts for consumer brands; outdoor, hunting, or archery experience preferred
• Experience using Social Media management tools such as Sprout, Hoot suites, or similar is highly preferred and will be required to learn and use regularly
• Familiarity with SEO, Google Analytics, and social media insights tools
• Ability to create and manage both organic and basic paid social content
• Demonstrated ability to create and use photos, videos, and spoken and written content to market industry specific messaging
• Strong written and verbal communication skills
• Excellent organizational, multitasking, and analytical abilities
• Bachelor’s degree in Marketing, Communications, or related field preferred but not required
• Hunting, archery, or outdoor industry knowledge required