Beer Sales Manager

• Location Various Locations,Superior, WI, 54880,United States
• Base Pay $85,000.00 - $95,000.00 / Year
• Employee Type FT Exempt
• Required Degree 4 Year Degree
• Travel 40%
• Manage Others Yes

Bernick’s is a 5th generation family‑owned provider of beverages, vending and food solutions, representing leading brands such as Pepsi, Dr Pepper, Miller Brewing Company and New England Coffee. We service locations in greater MN and western WI.

The Beer Sales Manager is responsible directing and controlling the sales, delivery, and merchandising activities within their assigned area of responsibility. The Sales Manager is also responsible for assisting the VP of Sales‑Beer with the establishment of monthly, quarterly, and annual objectives and the attainment of those objectives.

• Lead, coach, and develop the Beer Sales Team to achieve volume, revenue, margin, and distribution objectives.
• Hire, onboard, and retain high‑performing sales professionals while building a strong talent pipeline.
• Conduct regular field rides and sales coaching sessions to improve selling effectiveness, account management, and execution standards.
• Develop and execute local and national sales strategies that drive market share growth and customer satisfaction.
• Build and maintain strong relationships with key retailers, chain accounts, suppliers, and distribution partners.
• Monitor sales performance, analyze market trends, and provide accurate sales forecasts, business insights, and action plans.
• Ensure consistent execution of company standards related to pricing, promotions, displays, product placement, distribution, and merchandising.
• Collaborate with Marketing, Operations, and Supplier Partners to successfully launch new products, promotional programs, and growth initiatives.

• Bachelor's degree in Business, Sales, Marketing, or a related field; equivalent industry experience may be considered.
• Minimum of 5 years of sales leadership experience, preferably within the beverage, beer, CPG, or distribution industry.
• Proven track record of achieving sales growth, market share gains, and profitability objectives.
• Strong leadership, coaching, and team development skills with experience managing multiple direct reports.
• Excellent relationship‑building, negotiation, and customer management abilities.
• Strong analytical skills with experience using sales reporting tools, CRM systems, and forecasting methodologies.
• Effective written, verbal, and presentation communication skills with the ability to influence stakeholders at all levels.
• Valid driver's license and ability to travel regularly throughout the assigned territory, including occasional evenings and weekends.

• Medical, Dental, Vision, Life Insurance, Paid Time Off (PTO), 401(K) & Company Match, and more
• Full‑Time Team Members earn PTO up front, and they are eligible for insurance benefits the first of the month following their start date.

• Branded apparel to wear
• Access to complimentary beverages throughout your workday
• Team Members can earn discounts on Bernick’s products, gift cards, and branded apparel

$85k - $95k

Bernick’s is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, and other legally protected characteristics. If you need a reasonable accommodation because of a disability for any part of the employment process, please email  and let us know the nature of your request and your contact information.