Beer Sales Manager

Beer Sales Manager (Transportation)

About Us:

Bernicks is a 5th generation family-owned provider of beverages, vending and food solutions, representing leading brands such as Pepsi, Dr Pepper, Miller Brewing Company and New England Coffee. We service locations in greater MN and western WI.

Job Summary:

The Beer Sales Manager is responsible directing and controlling the sales, delivery, and merchandising activities within their assigned area of responsibility. The Sales Manager is also responsible for assisting the VP of Sales-Beer with the establishment of monthly, quarterly, and annual objectives and the attainment of those objectives.

• Lead, coach, and develop the Beer Sales Team to achieve volume, revenue, margin, and distribution objectives.
• Hire, onboard, and retain high-performing sales professionals while building a strong talent pipeline.
• Conduct regular field rides and sales coaching sessions to improve selling effectiveness, account management, and execution standards.
• Develop and execute local and national sales strategies that drive market share growth and customer satisfaction.
• Build and maintain strong relationships with key retailers, chain accounts, suppliers, and distribution partners.
• Monitor sales performance, analyze market trends, and provide accurate sales forecasts, business insights, and action plans.
• Ensure consistent execution of company standards related to pricing, promotions, displays, product placement, distribution, and merchandising.
• Collaborate with Marketing, Operations, and Supplier Partners to successfully launch new products, promotional programs, and growth initiatives.