Head of Video; DTC : UGC, Reels, Testimonials, VSLs

Maneuver Marketing

Our Vision, Mission & Success are fueled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.

In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD $100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of The Financial Times, which ranked us among APAC's top High‑Growth Companies. We were also awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore.

This is just the beginning of our journey, and you could be part of the next stage of our growth!

We’re looking for a sharp, systems‑minded Head of Video / Lead Video Editor to lead post‑production across two high‑output video teams. This role isn’t just about editing; it’s about building and scaling one of the most important creative engines at Maneuver.

You’ll own the full spectrum of post‑production across direct‑response VSLs, UGC, influencer content and branded storytelling. Most importantly, you’ll design and optimise systems that make high‑performing ads repeatable, scalable, and unstoppable.

• Build, mentor and scale a high‑performing post‑production team
• Lead hiring & onboarding of new video editors to support team growth
• Foster a culture of creative excellence, accountability, and innovation
• Set clear goals, career paths, and provide regular coaching and feedback

• Partner with cross‑functional teams (Growth, Strategy) to test new video ad styles and format
• Leverage insights from performance data, Meta Ad Library, A/B test reports, etc.
• Track and optimise KPIs: new concept win %, version count per top performer, and % of creative tests successfully scaled
• Revive older winning concepts with fresh cuts and/or creative re‑interpretations

• Build scalable video production processes, including naming conventions, review systems (e.g. Frame.io), and file management workflows
• Own checklists, editing SOPs across platforms (Meta, Tik Tok, You Tube, etc.)
• Lead weekly 1:1s and quarterly growth reviews with the editing team
• Coach editors in platform‑native editing trends, pacing, hooks, and emerging storytelling formats

• Work closely with Growth to understand what edits are driving ROAS, CTR, watch time, etc.
• Use performance insights to train editors, guide shot prioritisation, and influence future scripting
• Ensure all content meets platform ad policies and regulatory guidelines (FTC, FDA, Meta, Tik Tok)
• Review creator/influencer content for compliance, brand tone, and edit polish before publishing

• Direct, brief, and review video content across long‑form and short‑form formats
• Collaborate with scriptwriters and producers to ensure scripts align with available footage and edit notes
• Oversee editing across channels: VSLs, Reels, Influencer, Content, UGC, Testimonials and more
• Manage versioning timelines, final exports, and delivery across marketing and creative teams

• Architect and maintain a centralised footage library for fast, consistent reuse
• Design and implement a metadata system: tag footage by hook type, product, call‑to‑action, emotional tone, visual style, content format, performance level, and rights clearance
• Partner with the script and strategy teams to tag top‑performing content and close the loop between performance and creative
• Lead the asset management initiatives to support raw asset ingestion, sorting, and basic assembly edits

Maneuver is driven by OKRs, KPIs & data‑driven; multiple metrics will constitute the basis of your performance and success within this role and the company.

• Key Objective #1:
  Exponential Growth In Platform Spend
• Key Objective #2:
  Establish Repeatable, Proven Video Ads Playbook
• Key Objective #3:
  Scale New Concepts + Variant Variety

• 5–7 years of experience in video post‑production, with at least 2 years managing a team, ideally in Health & Wellness, Supplements or Beauty industry
• Strong editorial instincts, with a deep understanding of both direct response and social storytelling
• Expert‑level Adobe Premiere + intermediate After Effects, with bonus points for Frame.io and Drive‑based libraries
• A builder’s mindset, you think in scalable systems and workflows
• Performance‑aware: you care about what drives conversion, engagement, or scroll‑stopping impact, Hook, CTA
• Familiarity with compliance in wellness/health products (FTC/FDA) or willingness to learn fast
• Bonus:
  Experience working with influencers and raw UGC from varied quality sources