Creative Director; ADS​/Organic

We are not looking for an "Art Director" who wants to make things look just pretty. We are looking for a Creative Strategist who understands human psychology.

• Portfolio of Results: We don't just want to see a showreel. We want to see creatives who made money or videos that went viral. (e.g., "This ad generated 3x ROAS," or "This video got 5M views").
• Copywriting Mastery: You understand that good design is useless without a powerful headline and script. You can write hooks that grab attention.
• Platform Native: You live and breathe Tik Tok, Instagram Reels, and You Tube Shorts. You understand the nuances of each platform's algorithm.
• Leadership
  
  Experience:
  
  Proven experience in managing creative talent and keeping high morale under pressure.
• The "Hustle": Willing to pick up a camera or write a script yourself if the situation demands it.

• Data Over Ego:
  If an "ugly" ad converts better than a "beautiful" one, we run the ugly one. You must be willing to kill your darlings based on data.
• Speed & Volume:
  In the digital world, perfectionism is procrastination. We need high-volume testing of hooks, angles, and formats.
• Thick Skin:
  We dissect creatives brutally to improve them. You must be able to give and take direct feedback without getting emotional.
• Trend Hunter:
  You don't just watch Tik Tok; you analyze why it’s viral and adapt it to our brand instantly.

• Stop the Scroll:
  Create viral, organic content that explodes our brand awareness.
• Get the Click:
  Architect high-converting ad creatives that drive direct sales (ROAS).
• As you will lead our creative team (designers, videographers, editors) with a "Spartan Mentality" prioritizing speed, testing, and winning results over ego and aesthetic perfection.

A. Conversion Performance Marketing

• Ad Concept Ideation:
  Develop winning angles, hooks, and scripts for Meta Ads (IG/FB) and Tik Tok Ads.
• Creative Testing:
  Lead the A/B testing strategy for creatives. Test different hooks, thumbnails, and calls-to-action.
• Social Storytelling:
  Architect the content pillars for our organic channels. Create content that makes the brand "sticky" in the audience's mind.
• Newsjacking & Trends:
  Spot rising trends/sounds/formats early and execute them with the team before the wave dies.
• Community Resonance:
  Ensure the content language speaks directly to our specific target market.
• Team Command:
  Manage the workflow of Graphic Designers, Video Editors, and Content Creators. Ensure they deliver on time and on brief.
• Quality Control:
  You are the final gatekeeper. Nothing goes live unless it meets our standard of excellence and strategic intent.