Job Description & How to Apply Below
PT Mash Moshem Indonesia is a fast-growing private label cosmetic manufacturer established in 2011. We’ve worked with 1800+ beauty brands across Indonesia, creating products that inspire millions of beauty enthusiasts. We are expanding our team and looking for Ads Specialist to join us.
What You'll Do:- Manage paid advertising across Google Ads (Search, Display, You Tube / Performance Max), Meta Ads (Instagram & Facebook), and Tik Tok Ads end-to-end.
- Develop and execute paid ads strategies aligned with business objectives: awareness, lead generation, and conversion.
- Set up and optimize campaigns (audience targeting, keyword research, bidding, budget allocation, placements).
- Conduct A/B testing on ad copy, creatives, audiences, keywords, and campaign objectives.
- Monitor and optimize ad performance on a daily and weekly basis based on KPIs: CTR, CPC, CPL, Conversion Rate, ROAS, and Lead Quality.
- Collaborate with content and design teams for briefing, evaluation, and development of ad creatives.
- Manage retargeting campaigns and scale high‑performing campaigns.
- Optimize funnels and landing pages with related teams to improve lead quality.
- Prepare weekly and monthly ad performance reports complete with insights and improvement recommendations.
- Minimum 1–2 years of experience as an Ads Specialist / Performance Marketer.
- Google Ads (Search, Display, You Tube, Performance Max)
- Meta Ads (Facebook & Instagram)
- Tik Tok Ads
- Experience running lead generation and conversion campaigns; experience in B2B or service‑based businesses is a plus.
- Strong understanding and hands‑on experience with:
- Google Tag Manager (GTM) for tracking setup and management
- Google Analytics (GA4)
- Pixel and conversion tracking (Meta & Tik Tok)
- Solid understanding of audience targeting, retargeting, lookalike audiences, as well as keyword research and search intent.
- Ability to read, analyze, and make data‑driven decisions based on ad performance.
- Understanding of creative performance (video and static ads) and how to optimize them.
- Accustomed to working with KPI targets and managing ad budgets.
- Communicative, detail‑oriented, proactive, and experienced in continuous optimization.
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