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Job Description & How to Apply Below
Content Management & Planning
- Develop and execute a content calendar that aligns Anthony’s personal positioning (leadership, culture, values) with corporate employer branding goals.
- Skillfully adapt storytelling styles to suit different platforms and audiences—from professional insights on Linked In to authentic, high-energy content on Tik Tok/Reels.
- Ensure a unified voice and visual identity across all channels, maintaining the balance between "Personal" and "Corporate" messaging.
- Translate raw ideas, daily activities, and key discussions into engaging short-form (Reels/Shorts) and long-form content.
- Handle the full lifecycle of content—from ideation and scripting to basic shooting and post-production editing.
- Work closely with Managing Partner to capture spontaneous moments, key events, and leadership insights in real-time.
- Collaborate with HR, GA, and leadership to showcase internal initiatives, company culture, and "behind-the-scenes" work life.
- Stay ahead of platform updates and storytelling trends to keep the brand relevant and "scroll-stopping."
- Monitor analytics to provide actionable insights, suggesting improvements to increase reach, engagement, and positive employer perception.
- 1–3 years experience in content creation, branding, or social media
- Strong understanding of personal branding AND employer branding
- Able to switch tone: founder-centric ↔ culture-centric
- Comfortable interacting with leadership and internal teams
- Strong storytelling and short-form video instincts
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