Sales Representative; Soda

Canopus Advisors is looking for a high energy Sales Rep for one of our Portfolio company - Botanika, to be based in Indonesia.

To drive sales growth and brand presence by developing direct relationships with outlets, executing sales strategies, and managing distributor performance on behalf of the principal.

Achieve monthly and quarterly sales targets set by the principal

Open new accounts and expand distribution within assigned territory

Drive product listing, menu placement, and visibility at outlet level

Coordinate closely with appointed distributors and their sales teams

Ensure distributors execute agreed pricing, promotions, and coverage plans

Monitor distributor performance, coverage, and stock availability

Act as the main link between the principal and distributor sales teams

3. Account & Relationship Management

Build and maintain strong relationships with outlet owners, managers, and buyers

Conduct regular outlet visits to ensure consistent sales and execution

Handle objections, negotiations, and follow-ups independently

4. Market Execution & Activation

Execute trade marketing activities, promotions, and brand activations

Ensure proper product display, menu inclusion, and point-of-sale materials

Gather market intelligence on competitors, pricing, and consumer behavior

5. Reporting & Administration

Prepare regular sales reports, outlet visit reports, and pipeline updates

Track new listings, reorder frequency, and outlet performance

Provide market feedback and recommendations to management

6. Market Validation & Expansion

Identify new segments, channels, and opportunities for growth

Support product launches and trial programs

Validate new outlets and territories before expansion

This role will be required to travel extensively to meet with potential clients, hence candidates who owns their own vehicles are highly advantageous.

Number of active outlets

New outlet acquisition

Distributor coverage and execution quality