Assisted Living Sales Director

Position Title:

COMMUNITY RELATIONS DIRECTOR

This position is responsible for providing on‑site sales support to increase occupancy to budgeted levels. Sales support includes conducting a SWOT analysis, preparing an annual competitive analysis, performing community outreach, creating referral networks, contacting prospects, and closing sales.

Executive Director

• Marketing
• Supports the Executive Director to achieve the community's occupancy, move‑in, and revenue targets.
• Acts as a liaison between community resources and the Executive Director.
• Assists the Executive Director in formulating the annual marketing/selling plan and budget. Responsible for maintaining the projected budget.
• Develop and implement plans to market and sell for assigned communities.
• In cooperation with the Executive Director, develops and implements marketing and selling plans, calendars, and activities for the community.
• Collaborates, develops and implements community‑based special events and activities with the leadership team.
• Develop inquiries and move‑ins through increased awareness and participation in outside events, professional groups, and community involvement in the local market.
• Maintains annual market competitive analysis.
• Sales
• Respond promptly to every internet, telephone call, or in‑person inquiry from all referral sources, prospective residents, and families. Responsible for being the single point of contact for referral agencies.
• Close sales by assisting prospective residents, their family members, and/or advisors in the decision‑making process by understanding their needs and educating them about services and programs that can meet those needs.
• Develops and maintains relationships with and generates leads weekly through resident, family, and professional referral sources.
• Utilize sales processes, systems, and forms for external and internal sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals.
• Monitors progress of Sales Plan implementation of assigned communities.
• Training
• Trains and coaches the Executive Director and backup team in marketing skills, strategies, and techniques, with a primary focus on sales and closing skills.
• Conduct community/cluster/team training sessions on marketing and selling techniques.
• Utilizes available selling and marketing resources for teaching, coaching, and training.
• Coordination
• Works with the Executive Director and Senior Vice President of Marketing and Sales to understand their communities' marketing/selling/closing needs.
• Collaborate with the Executive Director, management, and ownership to develop and execute marketing plans.

• Ability to adhere to assisted living principles.
• Ability/willingness to perform all position responsibilities adequately.
• Ability to communicate and work within all levels of the company while following reporting paths.
• Ability to recognize and communicate problems appropriately.
• Ability to appropriately relate to the public, residents, families, staff, and other professionals.
• Ability to teach/​train others effectively.
• Ability to work flexible hours to meet the requirements of the job.
• Ability to travel.
• Maintains car in good working order, current driver’s license, and current auto insurance.
• Ability to maintain accurate records and provide information as requested/required.

Successful experience in marketing/selling/closing sales of assisted living, housing community‑based care, health care, etc.

A high school diploma is required, and a college degree with a concentration in marketing or equivalent sales experience is preferred. The candidate must maintain CPR/First Aid certification. The candidate must also attend mandatory in‑service training and meet continuing education requirements for the job classification and position.