Creative Strategy Lead

Position: Creative Strategy Lead - KULIN )
The Role  As a Creative Strategy Lead, you will be the lead strategist on some of our agency's most important accounts while also coaching and managing a team of 1‑3 creative strategists. You will lead ideation and push boundaries, while working to achieve client goals. Collaborating closely with both clients and internal teams, you'll develop research-based and purposeful creative pipeline recommendations, while balancing short and long term considerations.
You will work hand-in-hand with our designers and video editors to bring concepts to life, providing clear creative direction and constructive feedback throughout the production process. You don't need to be a designer, but you should have strong visual instincts and enough production literacy to speak the language of design, motion, and post — so the work we develop matches the strategy behind it.
You will be proactive with creative analysis and identifying actionable insights based on creative performance metrics that you share with team and client. You'll also keep a pulse on client account health and context so that you can be nimble in making adjustments to the pipeline & strategy as necessary.
You will also coach and mentor junior staff and build trusting relationships with our clients. Your ability to gracefully navigate high-pressure situations will be crucial in helping our clients and team grow.

Key Responsibilities   Coaching and QA for Creative Strategists, including but not limited to:
Brief writing, creative analysis, research, reporting, general problem solving.
Thought leadership. Bringing forward new ideas and ways of working.
Collaborate with clients and the team to understand brand vision and voice.
Engage with clients and team in purposeful and collaborative conversations and pitching current creative hypotheses and concepts.
Collaborating directly with designers and video editors on ad production — providing strategy, data creative direction, and detailed feedback to ensure the final output aligns with the strategic intent of each brief.
Reviewing static and video assets at key stages of production, catching alignment issues early and helping the production team iterate efficiently.
Regularly analyzing creative performance in collaboration with other departments through biweekly meetings, testing dashboards and feeding into creative insights for monthly reports.
Collaborate with other departments to find winning strategies.
Plan and manage UGC projects, including: briefing, script writing and quality assurance.
Collaborating with the leadership team to continuously improve agency operations and processes.
What We're Looking For   Experience in a senior creative strategy role in a DTC agency setting.
Advanced understanding of DTC principles, strategies and techniques that drive performance.
Proven track record of developing trusting and collaborative relationships with clients.
Experience coaching and collaborating with junior team members.
Comfort working alongside designers and editors in production workflows — you can give clear, actionable feedback on static design, video edits, and motion graphics without needing to open the tools yourself.
Strong visual sensibility and an understanding of how design choices (layout, typography, pacing, color) impact ad performance.
Excellent communication and collaboration skills.
Hungry for new ideas and the perspective of others.

Experience with creative analysis in ads managers/Motion/Triple Whale, North Beam, Google Data Studio is a bonus.
Strong knowledge of social media advertising best practices.
Passion for staying up-to-date with industry trends and technologies.
Proven track record of developing high-converting social ads. Understanding the subtle art of balancing brand and performance.
Benefits   Option to work remotely or access our office space in Toronto.
30 days of Paid Time Off on top of statutory holidays.
Competitive salary, and benefits package.
$1500 annual professional development fund.
Opportunities for professional growth and development.
Collaborative and supportive team culture.
Opportunity to work with a diverse range of clients from around the world.
Equal Opportunity and Accommodation  CBTW is an equal opportunity employer. We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply. We are committed to providing reasonable accommodation and will work with you to meet your needs.

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