Job Description & How to Apply Below
Lead. Inspire. Win.
Job Description
Are you an experienced automotive leader ready to take your career to the next level?
General Sales Manager (GSM)
Go Dodge Surrey
At Go Dodge Surrey, we're looking for a driven, results-oriented General Sales Manager who knows how to build high-performing teams, create exceptional customer experiences, and deliver outstanding business results.
As General Sales Manager, you'll play a pivotal leadership role within the dealership, overseeing Sales and Finance operations while developing future leaders and driving profitability. If you're passionate about coaching people, creating winning strategies, and building a culture of accountability and success, this is your opportunity.
What You'll Do
As General Sales Manager, you'll be responsible for leading the dealership's variable operations while ensuring an exceptional experience for customers and employees alike.
Leadership & Team Development
Lead, coach, mentor, and develop Sales Managers, Finance Managers, Sales Associates, and future leaders.
Recruit, hire, onboard, and retain top-performing talent.
Foster a positive, collaborative, and high-performance culture built on accountability and continuous improvement.
Conduct annual goal-setting meetings and semi-annual performance reviews using Go Auto's employee development process.
Ensure all team members receive ongoing training and development through Go Auto University and manufacturer programs.
Sales Performance & Profitability
Partner with the General Manager to develop and execute dealership sales strategies.
Drive performance across vehicle sales, gross profit, F&I penetration, appointments, and customer satisfaction metrics.
Monitor daily, weekly, and monthly performance results and implement action plans to achieve dealership objectives.
Desk deals in accordance with dealership guidelines and profitability goals.
Conduct daily Save-A-Deal meetings to support deal progression and maximize opportunities.
Review sales and F&I performance reports regularly to identify coaching and development opportunities.
Assist in developing programs that improve sales effectiveness, front-end gross, and finance performance.
Operational Excellence
Oversee inventory management for both new and pre-owned vehicles.
Monitor inventory aging, reconditioning timelines, wholesale activities, and inventory mix.
Conduct daily lot walks to ensure proper presentation, vehicle placement, and inventory readiness.
Ensure accurate trade valuations and efficient reconditioning processes.
Review customer leads and CRM activities to ensure complete and accurate documentation.
Monitor deal structures and sales processes to ensure consistency with dealership standards.
Maintain sales floor coverage and team scheduling to support customer demand.
Customer Experience
Champion an exceptional customer experience at every stage of the ownership journey.
Drive CSI and NPS results that exceed manufacturer and regional benchmarks.
Resolve customer concerns professionally and efficiently.
Ensure follow-up processes are executed consistently to build lasting customer relationships.
Create a dealership culture where customers feel valued, respected, and excited to do business with us.
Compliance & Accountability
Ensure compliance with dealership policies, manufacturer requirements, and applicable regulations.
Protect the legal and financial interests of the dealership.
Maintain the highest ethical, moral, and professional standards.
Ensure all customer interactions, deal files, and CRM records meet company expectations.
Support the General Manager in maintaining operational excellence across the dealership.
What Makes You Successful
Proven Leadership – You've successfully built, developed, and retained high-performing automotive sales teams.
Business Driven – You understand dealership operations and know how to drive sustainable profitability.
Customer Focused – You believe exceptional customer experiences are the foundation of long-term success.
Sales Oriented – You thrive on achieving ambitious goals and inspiring others to do the same.
People First – You coach, mentor, and motivate your team to reach their full potential.
Solution Focused –…
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