Inside Sales Specialist

Reliance Foundry has been shaping urban environments since 1925. As North America’s most trusted provider of bollards, site furnishings, and industrial components, we combine engineering excellence with design-focused innovation to make places people want to be. With a rapidly expanding portfolio—including our Vector Series, Halvard Collection, and USA-made Patriot Collection—we are driving significant growth across major security and infrastructure markets.

To be successful in this role you are an Inside Sales Superstar comfortable with a high volume customer requests: able to process RFQs >
Quotes >
Sales Orders with lightning speed and accuracy. Focused on the customer you have exceptional phone skills which you use to win over our clients with empathy, building solid relationships as you move from order to order. You instinctively know when to pull information from the customer and when to sit back and listen.

The Inside Sales Specialist is a high-impact role responsible for converting active quote value into revenue. Backed by industry-leading engineering and high market demand, you won’t be chasing cold leads—you will be managing a robust pipeline. We need a strategic closer who can navigate complex deals, influence decision-makers, and take full ownership of the sales cycle from interest to invoice.

This role blends category expertise, solution selling, and strategic account management. Working as part of a team you will be one of the primary drivers of our sales performance, working closely with engineering, marketing, and key accounts to accelerate growth across North America.

Being an expert in finding shortcuts and efficiencies to improve business processes and software tools you are not afraid to question the status quo and ask, “Can we do this better?” And finally, you are a time management guru who can multitask switching seamlessly between different customers and projects without getting stressed, remaining a calm focused professional in the midst of a whirlwind of activity.

The Inside Sales Specialist is a focused, customer-facing role responsible for developing and converting demand within a specific designated category or area of expertise. This role blends account management, technical sales, and selective quoting for mid- to large-size opportunities. All category inquiries for a specific category flow into this position, creating a dedicated point of expertise and a clear internal champion for this product line.

• Act as the primary contact for all designated category enquiries across North America.
• Deliver timely, accurate, and professional responses that help customers make confident decisions.
• Engage warm inbound leads with tailored, consultative communication and a focus on customer outcomes.
• Manage and grow a portfolio of accounts through consistent follow-up, proactive outreach, and attention to detail.
• Build long-term relationships with all customers: architects, contractors, designers, municipalities, and end users.

• Assess incoming designated category inquiries for scale, complexity, and strategic importance.
• Prepare quotes for opportunities, ensuring accuracy, clarity, and competitive positioning.
• For opportunities with longer sales cycles decide whether to quote directly or delegate to the Bidding rep or to the Volume Agent for fast-turn responses.
• Interpret spec sheets, technical drawings, installation notes, and material requirements to support accurate quoting.
• Track and report on opportunities, conversion rates, and pipeline health for the decorative category.
• Grow and develop the category.

• Process sales orders in Net Suite from initial inquiry to order fulfillment.
• Coordinate internally to ensure product availability, lead times, shipping requirements, and fulfillment expectations are met.
• Handle escalations such as lost shipments or project-specific clarifications with professionalism.
• Follow the Leads as assigned/highlighted by the Lead Gen team / Marketing
• Perform the Follow-ups, Follow-through and all associated activity per…